Patients don’t make healthcare decisions the way they used to. Today, they’re scrolling through social media, talking to AI-powered chatbots, and reading reviews before booking
When was the last time a patient found your practice through a Google search alone? These days, patients are scrolling through Instagram just as often
A growing group of experts at the Massachusetts Institute of Technology is urging the healthcare world to rethink its relationship with AI, not in terms
In 2025, it might sound counterintuitive, but the fastest-growing driver of compassion in healthcare isn’t a person. It’s a platform. We’re living in an age
No one wants to be the second vendor in a decision-maker’s inbox. In healthcare, where budgets are tight and buying cycles are long, timing isn’t
Emma’s morning ring alert wasn’t dramatic. No flashing lights. Just a tap and a tiny uptick in heart rate. That nudge led her to sip
Whether it’s a strange rash, brain fog, or sudden chest tightness, the search bar is often the first place Americans turn when they’re worried about
Between juggling meetings, family texts, and the non-stop rhythm of daily life, it’s easy to push wellness down the list, until something forces it back
Imagine walking into a clinic where your smartwatch syncs instantly with your doctor’s tablet, your vitals are tracked in real-time, and your AI-powered glucose monitor
When it comes to marketing in the medical technology space, we’ve all been there. You’ve built something incredible. A life-saving diagnostic tool. A smart surgical
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