The New Face of Healthcare Marketing in 2025
July 15, 2025
Before they ever meet your care team, patients meet your digital presence. They see your search results, your Instagram posts, your Google reviews, and in
Before they ever meet your care team, patients meet your digital presence. They see your search results, your Instagram posts, your Google reviews, and in
Healthcare marketing hasn’t exactly been known for reinvention. For years, many hospitals, healthtech firms, and medical groups followed the same playbook: Send a newsletter. Run
Omega Healthcare, the industry leader in revenue cycle management (RCM), has strengthened its partnership with Microsoft to enhance its AI-powered capabilities. Bringing on board more
Zendesk announced its acquisition of HyperArc, a next-generation analytics platform designed around generative AI and memory-based architecture. This marks a significant expansion of Zendesk’s capabilities
Xact Laboratories, a Biotech innovator in evidence-based medication guidance, has received a landmark United States Patent No.: US 12,354,724 B2, issued July 8, 2025, that will revolutionize
The Kenya Private Sector Alliance has signed a landmark Memorandum of Understanding with MindHYVE.ai, one of the world’s fastest-growing developers of agentic artificial intelligence (AGI).
Real-world data (RWD), artificial intelligence (AI), and patient-centric trial design lead pharma priorities in 2025, but data compatibility, regulatory hurdles, and security concerns threaten to
AIRS Medical, pioneers in AI-powered solutions for diagnostic imaging, announced a major update to SwiftMR, the software that reduces MRI scan times by up to 50% while enhancing
In a market where every minute shaved off development timelines could mean faster patient access, or billions in savings, the question isn’t just who’s using
Patients don’t make healthcare decisions the way they used to. Today, they’re scrolling through social media, talking to AI-powered chatbots, and reading reviews before booking
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