The Rx Assistant has launched an AI-powered digital hub designed to help pharmaceutical manufacturers, healthcare providers, and patients streamline access to medications and improve adherence. The platform acts as a 24/7 AI concierge, offering support through voice, text, and web chat, allowing users to get information and guidance without navigating multiple websites, calling different numbers, or consulting numerous resources. By simplifying these processes, The Rx Assistant aims to reduce confusion and support timely, informed decisions that improve patient outcomes.
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Many Americans struggle to manage prescriptions, with nearly a third leaving medications unfilled due to cost, availability, or lack of understanding. The Rx Assistant addresses these challenges by providing clear, actionable answers, enabling patients and providers to check insurance benefits, schedule doctor appointments, navigate prior authorizations, and enroll in brand-sponsored affordability programs.
“For many people, managing healthcare is overwhelming and time-consuming, leading to drop-offs at every step from finding a doctor to accessing medications,” said Sage Khanuja, co-founder and president of The Rx Assistant. “Our platform is built to simplify the patient journey, saving time and giving users the answers they need to take action. We want to make support both efficient and meaningful.”
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Brian Schantz, Director of Health Experience Operations at Otsuka Precision Health, highlighted that The Rx Assistant enables AI-driven support for accurate prescribing information while providing a feedback loop for field teams, improving alignment and responsiveness across the organization. Laura Jensen, Chief Commercial Officer at GoodRx, emphasized that platforms like The Rx Assistant are critical for helping patients navigate complex programs, ensuring they receive the support and medications they need despite rising patient support investments by pharmaceutical companies.
The Rx Assistant team includes experts who have led engineering, product, and growth initiatives at GoodRx, Doximity, One Medical, and Epocrates. Industry publication PM360 recognized The Rx Assistant as its 2025 Consumer Tech and Wellness award winner for transforming how patients initiate therapies and enabling manufacturers to achieve measurable commercial and clinical results. The platform reflects a growing shift toward AI-driven solutions that simplify medication access and enhance patient care while supporting provider workflows.
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