• Adding Press Ganey Forsta, the trusted standard for healthcare experience, to the Qualtrics XM dataset combines decades of proprietary healthcare data and regulatory systems with the leading XM AI & data platform to supercharge human experience management for all industries.
  • AI is redefining patient expectations in real time, and healthcare systems are racing to close the gap between clinical excellence and modern consumer-grade experiences.
  • Qualtrics + Press Ganey Forsta gives healthcare leaders the power to anticipate patient needs before they escalate, transforming healthcare experience from reactive measurement into predictive action.
  • The largest tech acquisition in Utah history marks a defining moment for the future of AI, healthcare, and Experience Management.

Qualtrics has officially completed its $6.75 billion acquisition of Press Ganey Forsta, significantly expanding its Experience Management (XM) capabilities and strengthening its position in AI-driven healthcare experience intelligence. The acquisition marks a major milestone in healthcare technology, bringing together the world’s largest proprietary human experience management platform with one of the most comprehensive healthcare experience datasets globally.

The deal reflects a growing shift toward AI in healthcare, where patient experience, predictive intelligence, and real-time insights are becoming essential components of care delivery. By integrating Press Ganey Forsta’s extensive healthcare data ecosystem, Qualtrics aims to bridge what it calls the “Experience Gap” – the growing disconnect between patient expectations and healthcare organizations’ ability to deliver responsive, personalized care.

Today’s patients increasingly compare healthcare experiences not only to hospitals but to seamless digital, hospitality, and concierge services they encounter elsewhere in daily life. As AI reshapes consumer expectations, healthcare providers face mounting pressure to deliver faster, smarter, and more connected patient experiences. Qualtrics believes its expanded platform can help healthcare systems respond to this shift through predictive analytics and human-centered experience intelligence.

Jason Maynard, Chief Executive Officer of Qualtrics, highlighted the strategic importance of experience management in the AI era. He noted that artificial intelligence has fundamentally changed expectations across every industry, making experience a critical competitive differentiator. By combining experiential data with contextual intelligence, Qualtrics aims to enable healthcare organizations to create more intelligent, responsive, and outcome-focused patient interactions.

Press Ganey Forsta brings a substantial healthcare footprint to the acquisition, with more than 41,000 healthcare facilities relying on its experience measurement systems, including the majority of U.S. hospitals. Built on decades of patient feedback and provider relationships, the platform provides healthcare-specific benchmarking and insights tailored to the clinical, operational, and regulatory realities of modern care delivery.

The combined dataset positions Qualtrics to develop advanced AI-powered systems capable of simulating outcomes, predicting patient behaviors, and orchestrating personalized healthcare experiences at scale. Beyond traditional survey analytics, the platform seeks to enable real-time, actionable intelligence that improves patient engagement, provider experiences, and operational decision-making.

Healthcare leaders have expressed strong support for the combination. Executives from leading organizations, including Stanford Health Care, Carilion Clinic, UF Health, and Tampa General Hospital, emphasized the value of unifying patient experience data with clinical outcomes to support safer care, stronger trust, workforce resilience, and more personalized healthcare delivery.

Industry analysts also view the acquisition as a broader signal of healthcare’s transformation toward integrated experience intelligence. By combining operational data with healthcare-specific patient insights, organizations may increasingly move away from retrospective reporting toward real-time, AI-enabled decision-making.

While healthcare remains a central focus, the acquisition also strengthens Qualtrics’ broader capabilities across industries such as financial services, retail, hospitality, public sector, and technology. Enhanced data depth and contextual intelligence are expected to improve AI precision and customer experience management across all sectors served by the platform.

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