Royal Philips, a global leader in health technology, has announced its support for the Forever Promise Project, an initiative led by the Monuments Men and Women Foundation. The project connects families of American World War II service members who lost their lives with Dutch citizens who have cared for their graves at the Netherlands American Cemetery in Margraten. Philips will assist in furthering the Foundation’s goal of linking all 10,000 American families with their Dutch adopters, fostering lasting connections across generations and countries. Employees of Philips will also have the opportunity to take part in volunteer activities that support the initiative.
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Robert M. Edsel, Founder and Chairman of the Monuments Men and Women Foundation, stated that the Forever Promise Project represents a deep and enduring gratitude toward those who earned freedom at great cost. He emphasized that partnerships with organizations like Philips help expand the mission of remembrance, ensuring that the sacrifices of these heroes are never forgotten. The Forever Promise Project, created in collaboration with the Foundation for Adopting Graves at the American Cemetery in Margraten, continues a tradition that began in 1945 when Dutch families began caring for the graves of American liberators by placing flowers, sharing stories, and preserving their memory.
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Jeff DiLullo, Chief Region Leader for Philips North America, said the initiative is a meaningful way to honor the legacy of service and sacrifice. He added that Philips, with its strong ties to the Netherlands and commitment to supporting veterans in the United States, is proud to be part of this extraordinary effort to maintain these connections and respect the memory of fallen soldiers.
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