At the first-ever CG Well Summit, hosted by Canaccord Genuity Group, the new brain health and wellness company BEVIMI officially launched. The event brought together leading experts and key figures in consumer health and wellness. BEVIMI’s Co-Founder and President, Joel Dudley, Ph.D., gave the opening keynote titled “Wellness 3.0: Charting a New Path for Personalized and Preventive Health.” In his talk, Dudley discussed the change from traditional sickness-focused care to a more proactive approach to health. Drawing on his background in AI, precision health, and advanced diagnostics, Dudley explained how these technologies can lead to meaningful improvements in wellness and help individuals live better lives.
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Later that day, BEVIMI’s Co-Founder and CEO, Paul Jacobson, took part in a panel called “Demonstrable Consumer Outcomes: Proof Over Promises and the Brands Driving Outcomes.” Jacobson, who was previously CEO of Thorne HealthTech, shared his experience in growing Thorne through fast expansion, a public offering, and eventually going private again. He joined other panelists who focused on results-driven solutions in women’s health, longevity, gut health, and brain health, stressing the importance of products that are backed by science and provide real benefits to consumers.
BEVIMI’s mission is to become a leader in cognitive longevity by combining scientific research, innovation, and preventive health strategies. Based in Greenwich, Connecticut, the company is developing a range of products targeting neuroinflammation and cognitive function across various conditions and markets. They also shared details about their first product, set for release early next year, which supports people at high risk of or in the early stages of Alzheimer’s disease. This product will go through a strict clinical trial supervised by an Institutional Review Board, assessing its safety, how well it’s tolerated, and its effects on Alzheimer’s-related biomarkers.
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According to BEVIMI’s founders, cognitive decline is a complex issue that needs addressing multiple biological pathways at the same time. Their flagship beverage uses scientifically proven, bioactive ingredients, including difficult-to-deliver hydrophobic compounds, in a small, two-ounce serving. Jacobson emphasized that brain health is becoming just as important as heart health, with consumers increasingly focusing on their cognitive wellness every day. He explained that BEVIMI’s formula targets four key areas in Alzheimer’s disease biology and is built on solid safety and scientific evidence. The company was founded with top scientists to apply pharmaceutical standards to nutritional supplements through clear target identification and dose rationale.
Dudley also mentioned that BEVIMI will soon provide nutrition support, educational resources, and AI-powered insights to help people take control of their cognitive health. Their long-term vision includes reducing neuroinflammation, supporting the clearance of amyloid-beta, strengthening the blood-brain barrier, and optimizing gut microbiome metabolites to improve brain function. This comprehensive approach aims to boost focus, mood, sleep, and overall mental sharpness. BEVIMI is entering the brain health space with a strong scientific foundation and a clear goal to improve cognitive longevity worldwide. Joel Dudley brings deep expertise from his past roles, including as General Partner at Innovation Endeavors and Chief Scientific Officer at Tempus. He also served as an associate professor and executive leader in precision health at Mount Sinai, and co-founded companies that specialize in health data and machine learning. Paul Jacobson brings over 20 years of leadership experience, having guided Thorne HealthTech through major growth phases and held senior roles in investment banking. Together, they aim to change the future of cognitive health with strong science and innovative solutions.
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