Seasoned Franchise Marketing Leader to Drive Growth Across Health and Wellness Portfolio
CRESSO Brands, LLC, a newly launched health and wellness platform, announces the appointment of Kelly Crompvoets as Chief Marketing Officer of CRESSO and Interim President of ARCpoint Labs. Crompvoets, who most recently served as Vice President of Marketing for Any Lab Test Now, brings more than three decades of experience in franchise marketing, operations, and communications to her expanded leadership role.
“Kelly is a proven leader in franchising with a deep understanding of how to support and grow franchise systems,” said Clarissa Bradstock, CEO of Any Lab Test Now. “She’s played a vital role in advancing our brand and strengthening franchisee performance. I’m thrilled to see her take on this expanded leadership role with CRESSO and ARCpoint Labs.”
Health Technology Insights: Medical Technology Associates Acquires Silver Reef Biomedical Services
CRESSO was formed in 2024 to unify and accelerate growth across a portfolio of leading health and wellness concepts, including Any Lab Test Now and ARCpoint Labs. The platform supports consumers and businesses seeking direct access to diagnostic testing, preventive healthcare solutions, and wellness services through innovative, franchise-driven delivery models.
Any Lab Test Now offers direct access to thousands of lab tests, empowering individuals to take control of their health without the need for insurance or a physician’s order. With over 240 locations across the U.S., the brand is a leader in consumer-directed testing.
ARCpoint Labs, a national franchise specializing in drug testing, clinical lab testing, and corporate wellness solutions, serves both individuals and employers with accessible, cost-effective services that prioritize privacy, speed, and accuracy. With more than 130 locations nationwide, ARCpoint Labs continues to expand its presence in the evolving diagnostic and preventive care market.
“It is exciting to be at the forefront of building CRESSO and its vision to reshape how direct access lab testing and corporate wellness solutions are delivered across the country,” said Kelly Crompvoets, Chief Marketing Officer of CRESSO and Interim President of ARCpoint Labs. “I’m honored to take on these leadership roles and help guide the strategic direction of our companies by strengthening brand presence, deepening employer solution partnerships through ARCpoint Labs, and supporting the continued growth of Any Lab Test Now. Together with our teams and franchise partners, we’re building a smarter, more accessible future for consumer and employer health services.”
Health Technology Insights: EQT To Acquire Europa Biosite, A Distributor Of Life Science Products
As CMO of CRESSO, Crompvoets will be responsible for brand strategy, integrated marketing, and consumer engagement across the platform’s portfolio. In her role as Interim President of ARCpoint Labs, she will lead day-to-day operations and long-term strategic initiatives for the franchise network, focusing on expansion, innovation, and franchisee support.
Crompvoets joined Any Lab Test Now in 2021, where she has been instrumental in driving marketing innovation and elevating the brand’s national presence. Prior to joining the company, she held leadership roles at Home Franchise Concepts, parent company to a portfolio of leading home service franchise brands. During her tenure there, Crompvoets served as Vice President of Marketing, Vice President of Franchise Relations, and Vice President of Operations.
Crompvoets’ appointment marks a significant step forward in unifying marketing strategies and operational excellence across the CRESSO portfolio.
The platform will leverage the synergies between Any Lab Test Now and ARCpoint Labs to deliver a broader spectrum of services and create scalable growth opportunities for franchisees.
Health Technology Insights: Asahi Kasei Pharma Begins Phase III Trial of ART-123 for CIPN
To participate in our interviews, please write to our HealthTech Media Room at sudipto@intentamplify.com
Source – PR Newswire
