Function Health, Oura, Hims & Hers, Prenuvo, Truemed, and others join forces with Thatch to deliver tax-free access to high-impact health services

Thatch, the leading platform for modern, flexible health benefits, announced the launch of the Thatch Marketplace, a curated ecosystem of health and wellness services that employees can access using their tax-free benefits balance. As part of the launch, Thatch is proud to announce a key partnership with Function Health, the first health platform offering access to over 160 lab tests.

Health Technology Insights: ProofPilot Partners with Digital Medicine Society to Advance Clinical Trials

Together, Thatch and Function are reimagining how employees engage with healthcare—by putting individuals, not employers or insurance carriers, at the center of the experience.

“The Thatch Marketplace puts employees in control of how they use their health benefits.”—Chris Ellis, CEO, Thatch

“This isn’t just about cost savings. It’s about offering benefits in a smarter way—our dollars go farther, and our employees get better coverage that meets their individual needs in a personalized manner,” said a Thatch employer partner.

Health Technology Insights: Spring Health Launches Critical Incident Response to Support Companies in Crisis

A Smarter Model for Modern Benefits

Thatch already enables employers to offer a defined monthly health allowance, giving employees the freedom to choose the insurance that fits their life. With the launch of the Marketplace, that same allowance now unlocks access to personalized care and services across categories like:

  • Preventive diagnostics (Function Health, Prenuvo)
  • Mental health and therapy
  • Telehealth and functional medicine (Sesame, Hims & Hers)
  • Fertility care
  • Wellness products and services (Oura Ring, Peloton via Truemed, and more)

“At Function, we believe everyone deserves access to cutting-edge diagnostics and a deeper understanding of their health. While annual physicals typically provide around 19 lab tests, Function offers access to more than eight times that number, ensuring you don’t miss critical aspects of your health. We are committed to empowering people to live 100 health years, so by partnering with Thatch we are able to extend access to comprehensive lab testing through a modern, benefits-integrated platform,” said Jonathan Swerdlin, co-founder and CEO at Function Health.

Instead of locking every dollar into a rigid group plan, employees now have real choice in how to use their benefits—whether that’s insurance, prescriptions, or proactive wellness services like advanced blood testing and personalized health optimization through Function.

Why It Matters

The traditional benefits model wasn’t built for personalization. Employers are burdened by rising costs and a web of disconnected point solutions. Employees are stuck with limited options that don’t reflect their needs or lifestyles.

The Thatch Marketplace—powered by partners like Function—changes that:

  • More control for employees: Choose coverage and care that fits their life
  • More value from every dollar: Use benefits on what matters most
  • Less burden on HR: Set a monthly budget—Thatch handles the rest

A New Era of Employer-Sponsored Care

“165 million Americans get health insurance through work, but most have no say in their plan,” said Chris Ellis, CEO of Thatch. “The Thatch Marketplace puts employees in control—letting them use their benefits on the care they actually value.”

Health Technology Insights: NeoGenomics, Ultima Partner to Expand Oncology Testing with UG 100

To participate in our interviews, please write to our HealthTech Media Room at sudipto@intentamplify.com

Source – PR Newswire