Consumers Weigh in on Medical Devices: Usage, Trustworthiness, and Buying Behavior
Propel Software, creator of the first product value management (PVM) platform that transforms how businesses create, market, sell, and service products, has released consumer medical device survey results. The data highlights the significance of medical devices to consumers and their reliance on them to provide essential feedback to help diagnose health issues.
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Propel Software Survey looks at consumer reliance on medical device usage and buying behavior
The survey of 2,000 Americans, commissioned by Propel Software and conducted by Talker Research, explored consumer sentiments about purchasing, using, and relying on medical devices for vital health information sharing. The findings revealed that respondents were aware of certain medical devices like blood pressure monitors (88%), heart rate monitors (86%) and blood-glucose monitors (84%), fewer recognized everyday items like electric toothbrushes (33%), baby monitors (20%) and smartwatches/smart rings (18%) also fall under the definition of a medical device.
When asked to identify a medical device, 40% identified them as “any device that can track health information,” and 27% said medical devices are “any product that interacts with their body.” Another 20% felt they’re “devices that are specifically designed and used in hospital settings.”
The poll discovered more than one in four consumers (28%) have had a personal medical device alert them to a pending health issue. When alerted, 84% of those individuals found the data “extremely” or “very” valuable, and 76% said they’ve had their health issue successfully diagnosed after consulting with a doctor.
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“The knowledge and speed at which these devices – from blood pressure and glucose monitors to baby monitors – provide consumer feedback continues to accelerate, and it’s fascinating to witness how medical device manufacturers are quickly adapting to market and consumer preferences. At the same time, consumer product companies are increasingly entering the medical device market,” said Chuck Serrin, Vice President Industry Marketing, Medical Device & Life Sciences at Propel Software. “Tech-savvy consumers embracing the convenience and real-time health alerts of these devices will forever change how we all think about our personal healthcare.”
The survey also found 71% of respondents reporting devices were more trustworthy when accompanied directly by doctors’ reviews, making it essential that device manufacturers get products right so that favorable consumer reviews are posted quickly to influence sales.
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Source – businesswire
