Included Health, a healthcare company focused on delivering personalized, all-in-one care to millions of people nationwide, has introduced a modern alternative health plan designed to guide members to high-quality, cost-effective care. The plan combines AI-driven engagement, transparent pricing, and support from expert clinicians and care teams to create a seamless experience. Working with employers and other health insurance purchasers, the new design emphasizes primary care as the foundation of healthcare, beginning with a comprehensive well-being consultation and a coordinated plan that addresses members’ evolving needs across virtual and in-person care.

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Owen Tripp, co-founder and CEO of Included Health, said that this plan represents a shift away from outdated models that fail to meet people’s needs. He explained that the design supports members across mind, body, and finances while providing a trusted care pathway with personalized guidance. Tripp emphasized that the plan benefits both individuals navigating healthcare complexity and employers dealing with rising costs, offering not only access to a trusted doctor but also a care system that provides fast, accurate answers aligned with quality across all care settings.

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For over a decade, Included Health has helped people manage both everyday and complex healthcare decisions. By integrating plan and network design with the company’s expertise in care delivery, navigation, and AI, the new plan seeks to establish integrated, longitudinal care as the standard in American healthcare.

Built on Included Health’s All-Included-Care platform, the plan provides a nationwide network of providers across virtual and in-person settings. Members have access to primary care physicians, mental health professionals, clinical navigators, and care coordinators, supported by AI-powered guidance. This combination ensures that members can quickly find high-quality care, avoid unnecessary costs, and receive continuous support, with 24/7 access to both AI tools and live clinical experts.

At the heart of the plan is a reimagined well-being consultation, an extended primary care appointment that acts as the entry point for members’ healthcare journey. Ami Parekh, MD, Chief Health Officer at Included Health, said that primary care has long been underutilized, treated as a once-a-year checkup rather than a central hub for health guidance. This plan changes that by fostering continuous, coordinated care, connecting members to virtual and in-person services, and providing clear guidance aligned with benefits and networks.

The plan is designed to improve outcomes and make healthcare costs more predictable. By anchoring care decisions in primary care, curating provider networks based on quality, and guiding members through appropriate virtual and in-person care, the model helps reduce unnecessary utilization, improve engagement, and manage healthcare spending more effectively. With this approach, Included Health aims to deliver a simpler, more transparent, and higher-value healthcare experience for both individuals and employers.

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