bailey enables organizations to deploy a branded AI health assistant in their own apps in weeks, powered by b.well’s complete patient data platform
b.well Connected Health, a company addressing the fragmentation of healthcare, announced the launch of bailey, a white-label health AI assistant that organizations can embed into their apps to deliver AI-powered, action-oriented health experiences without building their own system from scratch. Bailey enables users to move seamlessly from questions to actionable steps such as finding care, managing medications, scheduling appointments, or navigating benefits, all in a single conversation. The launch comes as healthcare providers and organizations look to AI assistants to improve patient engagement, reduce administrative burdens, and remain competitive while navigating the technical, regulatory, and security challenges involved in building healthcare-grade AI solutions.
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Bailey is built on the b.well Health AI SDK, the same infrastructure that powers health AI experiences for companies such as OpenAI and Samsung. The platform connects, normalizes, and structures fragmented health data through b.well’s proprietary 13-step data refinery, creating a complete, clean, longitudinal health record that is ready for AI. Organizations can either deploy bailey as a white-label assistant or leverage the SDK to create their own AI-powered experiences tailored to their needs.
Unlike general-purpose AI tools, bailey is designed specifically for healthcare workflows and grounded in complete longitudinal health records. This allows organizations to safely interpret medical data, coordinate care actions, and integrate directly into existing systems. Kristen Valdes, Founder and CEO of b.well Connected Health, explained that healthcare is often fragmented and patients are left to piece together information on their own. She said bailey addresses this by understanding each person’s full health history and clinical context, helping users take meaningful next steps. Bailey can go beyond answering questions by recommending convenient care options, coordinating follow-through, and supporting patients between visits to help them better understand and manage their health.
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Imran Qureshi, CTO of b.well Connected Health, highlighted that developing a healthcare-grade AI assistant from scratch typically takes 18 to 24 months and costs millions of dollars. Bailey enables organizations to deploy a white-label assistant in weeks. He added that b.well has solved complex problems such as data integration, security, compliance, and AI orchestration. Bailey coordinates specialized AI agents to complete tasks including interpreting clinical data, scheduling appointments, and refilling prescriptions. Organizations can use b.well’s pre-built agents, develop their own, or integrate third-party agents for flexibility as their needs evolve.
Bailey integrates one of the most comprehensive longitudinal health datasets in the industry by unifying clinical, claims, pharmacy, and wearable data from over 350 sources into a single AI-ready health record. Built on a FHIR-based platform, bailey delivers secure, context-aware insights based on each individual’s full health record while maintaining HIPAA compliance, SOC 2 and HITRUST certification, enterprise-level encryption, and detailed audit trails. The assistant also adheres to the CARIN Alliance Code of Conduct and has received the DiMe Seal from the Digital Medicine Society, ensuring responsible data use, transparent consent, and patient-directed control.
Key features of bailey include complete health data integration, scalability built on millions of patient records, an agentic AI architecture allowing multiple specialized agents, action-oriented capabilities that go beyond Q&A, healthcare-grade security, consumer-first privacy, rapid deployment within web and mobile apps, and a fully customizable white-label interface. With bailey, organizations can quickly implement an AI-powered health assistant that improves patient engagement, enhances care coordination, and supports users in taking meaningful actions to manage their health.
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