YY Group Holding Limited, a global leader in on-demand workforce solutions and integrated facilities management, has formalized a strategic partnership with KEENON (Hong Kong) Limited, a leading provider of service robotics, following their memorandum of understanding signed in August 2025.

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This agreement will focus on introducing service robots into Southeast Asia’s hospitality sector. The collaboration represents a significant milestone in YY Group’s plan to boost operational efficiency and workforce productivity through advanced technology, creating value for both employees and businesses while improving service performance and margins.

KEENON will supply AI-powered robots to help address workforce shortages and streamline operations. Together, the companies will develop integrated human-robot service models designed to support hotel operations, including event management, cleaning, and other routine tasks, while retaining the personal touch central to hospitality. These robotic solutions are intended to complement human staff rather than replace them, drawing on YY Group’s extensive experience in catering, large-scale staffing, and facility maintenance. YY Group will oversee the deployment of these robots across its client network, ensuring that each solution is tailored to meet customer requirements and local market conditions.

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Mike Fu, CEO and Executive Director of YY Group, said that the partnership demonstrates the company’s dedication to using technology to empower workers and businesses around the world. He emphasized that robotics will enhance staff productivity, reduce operational challenges, and improve financial outcomes while maintaining high service standards. Pilot programs have already begun with select regional clients, creating a foundation for broader expansion across Southeast Asia.

YY Group plans to offer customized solutions to both its workforce platform and integrated facilities management clients, with flexible packages designed to meet the needs of a variety of customers and potential applications beyond the hospitality sector.

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