Wipfli, a top 25 advisory and accounting firm, published the results of an industry survey from the rural healthcare market that offers critical insights into present challenges and maps out long-term growth strategies.
Health Technology Insights: Axtria Uses GenAI to Speed Up and Improve Accuracy in Clinical Study Reporting
Leaders of rural hospitals and clinics are optimistic about the future, with the worst of the COVID-19 pandemic behind them, according to Wipfli’s “State of rural healthcare” report for 2025. The report highlights key trends and priorities among rural healthcare organizations, based on a national survey of C-level executives.
While organizations are coping better with workforce shortages, increased labor costs have prompted leaders to focus on revenue optimization. Many are beginning to implement AI tools to offset a shrinking labor pool. In fact, 32% of rural healthcare leaders are already using AI tools to enhance operational efficiency.
“Rural healthcare organizations have emerged from COVID and managed to level off the staffing problem. But expenses are mounting, so they’re focusing on revenue-generating activities, like optimizing reimbursements,” said Kelly Arduino, a partner in Wipfli’s healthcare consulting practice.
Health Technology Insights: Accolade Extends Virtual Care to Medicare Beneficiaries via PlushCare
Cybersecurity has risen to the forefront of leaders’ concerns, fueled by a twofold increase in network breaches over the past year. 56% of surveyed leaders reported significant concerns about cybersecurity — up from about 50% in prior years, leading to planned investments in network security protections, digital applications and AI tools over the next 12 months.
Nathan Sundheimer, a digital strategist for Wipfli, commented on the cybersecurity findings. “We’ve been talking about cyber for several years, but the dramatic increase in attacks over the last 12 months has hit home.”
The rural healthcare survey was based on responses from C-level executives at rural healthcare organizations across the United States. The full rural healthcare report can be found on Wipfli’s website.
Health Technology Insights: NorthStar Anesthesia Boosts Leadership to Enhance Growth and Patient Care
To participate in our interviews, please write to our HealthTech Media Room at news@intentamplify.com
Source – prnewswire
