A survey commissioned by Weave reveals how patients across different generations depend on the internet for health research and how it influences their interactions with healthcare providers. From self-diagnosing symptoms to leveraging digital tools for decision-making, the study of 1,000 U.S.-based consumers underscores the growing role of the internet in shaping the healthcare journey.

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Key Findings Include:

  • Generational Trends: Millennials are the most proactive, with 43% researching symptoms before booking appointments. Gen Z uses online information as a filter, with nearly half (45%) making appointments only if symptoms appear serious. Baby Boomers, by contrast, largely trust their doctors over online advice.
  • Self-Diagnosis: Younger generations often arrive at appointments with preconceived expectations based on online findings, but 30% of Gen Z patients feel hesitant to share these self-diagnoses.
  • Building Trust: Doctors’ responses to online findings matter—62% of Gen Z patients feel upset if their concerns are dismissed. Open conversations about research can improve trust and engagement.
  • Preferred Resources: Patients gravitate toward reputable sites like WebMD (63%) and Mayo Clinic (47%). Gen Z cross-verifies information from a variety of sources for added confidence.
  • Accessibility Expectations: Digital tools like online chat (39%) and 24/7 access (37%) are among the top services patients seek from healthcare providers.

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As patients increasingly blend online research with professional care, healthcare providers must adapt to meet these changing expectations. Practices that build trust with patients, embrace digital communication tools and foster open conversations about online research can enhance patient satisfaction and engagement.

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Source – businesswire