Strategic Collaboration Brings Precision Micro-Neighborhood Targeting Healthcare Consumer Audiences to Linear and Connected TV

Simulmedia, a national leader in data-driven TV and streaming advertising, announced a strategic partnership with OptimizeRx Corp.  a leading provider of healthcare technology solutions, to enable the self-serve availability of Micro-Neighborhood Targeting audiences across linear, digital, and connected TV channels.

Health Technology Insights: START Launches Hope Hub for Community Cancer Trial Access

This collaboration allows healthcare brands—especially small and mid-size pharmaceutical companies and in-house planning teams—to activate clinically precise audiences across guaranteed premium TV and streaming inventory, with the speed and flexibility of programmatic advertising.

MNT audience data enables consumer targeting at the household level, based on zip-9 geographic disease prevalence mapping, for a privacy-forward approach to the incorporation of clinical data to media targeting. Unlike other data providers, OptimizeRx holds two patents for ensuring HIPAA compliance and meeting the increasingly strict privacy standards of state-by-state laws. In addition, MNT safely integrates comprehensive consumer data. Life science marketers benefit from scaled, data-driven linear TV and streaming activation and measurable brand impact.

The partnership between OptimizeRx and Simulmedia allows for:

  • Rapid deployment of data-driven linear and CTV healthcare campaigns, enabling a dynamic audience activation approach for TV
  • Predictive spot-level TV placements based on viewing behavior within clinically focused audiences during specific periods of the care journey
  • Real-time campaign adjustments using premium inventory, and a brand-specific, predictive clinical profile
  • Activation of compliance-grade MNT audiences across all major TV networks (250+) and streaming platforms in a single buy

Health Technology Insights: Sun Life Launches Expert Cancer Review for Second Opinions

Addressing Key Industry Challenges

The combined technologies and data-driven approach address long-standing limitations in linear TV media buying for healthcare advertisers, including lack of audience precision, slow time-to-market, and large minimum spend thresholds. By combining OptimizeRx’s healthcare data expertise with Simulmedia’s reach, and predictive TV and streaming placement capabilities, healthcare media buyers can now gain full-funnel engagement with actionable reach.

“This partnership extends the reach of Micro-Neighborhood Targeting into high-impact TV environments,” said Steve Silvestro, Chief Executive Officer of OptimizeRx. “It offers a scalable, clinically-driven alternative – or augmentation – to traditional ‘spray-and-pray’ TV campaigns—especially valuable for brands prioritizing omnichannel impact.”

“Partnering with OptimizeRx gives us a powerful new lever to deliver smarter, more relevant video campaigns for healthcare brands,” said Kim Jones, SVP Sales Strategy & Solutions, at Simulmedia. “Their unique blend of real-world clinical data, HIPAA-compliant targeting, and national point-of-care reach allows us to offer precision at scale—bridging the gap between audience insight and media activation. Together, we’re transforming how healthcare marketers engage patients and providers across every step of the care journey.”

Health Technology Insights: Pierre Fabre Laboratories Begins Next Chapter in Secaucus, NJ

To participate in our interviews, please write to our HealthTech Media Room at sudipto@intentamplify.com

Source – businesswire