Plug and Play, recognized globally as a major platform for innovation, has announced the launch of a new health-focused program in Orlando. The initiative is being launched in collaboration with key healthcare leaders GuideWell, KPMG LLP, and Orlando Health. The inaugural cohort will include between ten and twelve startups, with the program officially starting on August 4, 2025, at the GuideWell Innovation Center in Lake Nona. Startups interested in joining the program can apply through the Plug and Play website.
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Jake McGee, Director of Corporate Partnerships for Plug and Play Orlando, said, “Plug and Play is happy to keep supporting startups in Orlando. Teaming up with three big names in healthcare will let us help and grow the next group of startups.” The program aims to improve patient care through the integration of cutting-edge technology. Plug and Play and its partners are committed to supporting startup growth and helping them connect with organizations that are ready to adopt innovation.
Pete Serio, Chief Customer Officer at GuideWell, shared, “GuideWell is committed to making healthcare better and improving the health of the people and communities we help. This teamwork shows we believe a strong health innovation system can lead to real change. By bringing together startups and important partners, we’re creating teamwork to speed up big solutions that can improve care, lead to better results, and lower costs across the healthcare system.”
Ash Shehata, US Sector Leader for Healthcare at KPMG, said, “Working with Plug and Play in Orlando is a great chance to speed up healthcare innovation by linking promising startups with big companies. By building these links, we’re not just helping individual companies, we’re helping Orlando grow as a top spot for healthcare technology and innovation.” Bobby Helmedag, Vice President of Strategic Innovations at Orlando Health, added, “This partnership fits perfectly with our goal at Orlando Health to drive innovation while improving patient care. We see a lot of potential in working with Plug and Play. We’re excited to work together to offer chances and support to those working hard to make healthcare better.”
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In addition to driving innovation, the program is expected to generate major economic benefits for Central Florida. By attracting global startups and unlocking access to outside investment, it could lead to job creation, local business growth, and help Orlando establish itself as a key destination for health innovation. Participants will gain access to mentoring, business development support, networking events, and funding opportunities. The program will focus on improving healthcare technology and delivering better patient outcomes. The launch event will feature keynote talks, expert panels, and startup pitches, creating a unique environment for collaboration among leaders in healthcare and tech across the Orlando region. Plug and Play Orlando, which opened in 2024, has already become a vital space for startups to thrive in an evolving market.
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