As the U.S. mental health system struggles with ongoing funding uncertainty, workforce burnout, and growing demand for rapid nonpharmaceutical support, JOYELY, LLC is launching a new emotional regulation pilot program in California this February. With traditional mental health services under strain, scalable tools for managing emotions without medication are increasingly essential.
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The launch comes at a time of heightened pressure across the mental health ecosystem. Federal agencies and community providers continue to face staffing shortages and funding instability while public concern about emotional well-being rises. The JOY Intelligence framework, formalized as Emotional Recognition Baseline Therapy (ERBT) for clinical use, was developed by Sheryl Lynn and Bailey Romatoski. It is designed to address gaps in current systems by helping professionals and leaders regulate emotions under pressure, reduce communication breakdowns, prevent therapist burnout, and manage escalating mental health crises.
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The pilot program will use the JQ System and Integrated Valence Theory beginning in February in California, under the guidance of Ehsan Gharadjedaghi Psy.D., Founder and Clinical Director of Norooz Clinic Foundation. This nonprofit mental health organization provides affordable behavioral healthcare and training for emerging therapists. Dr. Gharadjedaghi explained that when clients are guided to recognize and process emotions safely and systematically, therapy shifts from reactive responses to proactive navigation. He added that ERBT provides a science-informed approach to reframing emotional experiences, supporting lasting behavioral change.
Preliminary data from thousands of prior participants shows 94 percent experienced immediate relief after a session. In a healthcare worker pilot of approximately 80 participants, self-regulation scores increased by an average of 68 percent. These findings will now be formally assessed in the new pilot program.
The methodology, based on the patent-pending Integrated Valence Theory, begins with the Chair of JOY, a 60-second guided exercise that teaches participants to sit, breathe, reflect, and feel without judgment. The February pilot will explore the framework’s applications beyond suicide prevention, including workplace leadership, crisis communication, and everyday emotional regulation needed to function under pressure. A public demonstration featuring 60 speakers is scheduled for January 28 in Las Vegas, highlighting the program’s potential to transform emotional wellness interventions.
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