Partnership to elevate awareness of Motive’s groundbreaking physician-level performance measures, value-based care leadership

Motive Medical Intelligence, a leading healthcare data and analytics company advancing physician-level performance and value-based care, announced that it has selected Amendola, part of Supreme Group, to create and lead its integrated public relations and thought leadership program. Amendola will spotlight Motive’s Practicing Wisely solution and position the company’s experts to expand its reach across the healthcare industry.

“At Motive, we’re reimagining how evidenced-based healthcare data can empower physicians and transform care delivery,” said Jeanne Cohen, CEO and Founder of Motive Medical Intelligence. “To bring that vision to life at scale, we knew we needed a communications partner who shares our passion for innovation and understands the broader impact of value-based care. Amendola stood out for their strategic insight, storytelling excellence, and deep roots in healthcare. Together, we’re not just raising awareness—we’re building momentum for real change in the industry.”

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Practicing Wisely is the only clinical analytics system designed to evaluate performance and improvements at physician and group levels using Appropriateness of Care, Quality, and Waste measures across 18 specialties as well as primary care and pediatrics. It is widely used by top payers and providers committed to reducing low-value services and advancing value-based care.

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“Motive is redefining how the healthcare industry understands and improves clinical performance to drive the healthcare ecosystem’s commitment to value-based care,” said Jodi Amendola, president of Amendola. “The healthcare industry is ripe for broader adoption of the Practicing Wisely system, which is the result of deep clinical and technical expertise.”

Amendola added, “Now is the time to showcase the Motive team’s powerful work, expertise, and thought leadership to guide the industry to the future. Motive is exactly the kind of visionary client we’re proud to support.”

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Source – PR Newswire