EVERSANA, a leading provider of commercialization services to the global life sciences industry, launched a groundbreaking pharmaceutical marketing AI agency running on an end-to-end AI-powered delivery platform built on Google Cloud technology. The AI Agency, actively deployed and validated for multiple pharmaceutical brands, is 80% AI-powered and automated, reducing marketing costs and rapidly accelerating traditional agency operations.
“This is a remarkable moment for our industry. To be very clear, this is not comparable to just using AI tools to enhance copywriting or content creation like so many agencies already do. With Google Cloud, we are deploying a full-scale AI-powered agency platform,” said Faruk Capan, Chief Innovation Officer, EVERSANA. “We’ve mobilized an agentic army of brand strategists, content creators, omnichannel engagers, media buyers and more, led by a limited but powerful ‘human in the loop’ team. This isn’t evolution. This is a revolution.”
The Google Cloud partnership enables EVERSANA’s AI Agency to leverage Google’s validated, compliant and powerful AI, including Gemini models, operating on the Vertex AI platform, along with additional AI and data solutions from Google Cloud. The technology provides responsible, ready-to-scale, agentic and large language models (LLMs) to automate almost every component of traditional agency operations.
“Our collaboration with EVERSANA exemplifies the power of Google Cloud’s AI in action, driving a monumental shift in life sciences marketing,” said Shweta Maniar, Global Director, Healthcare & Life Sciences, Google Cloud. “By leveraging the robust capabilities of Gemini models and the Vertex AI platform, EVERSANA’s AI Agency isn’t just improving, but fundamentally rebuilding traditional operations with unparalleled efficiency and groundbreaking innovation.”
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The agentic agency will be led by “humans in the loop,” which includes a strategically lean, brand-specific team that will guide strategy, creative, CX and enablement, as well as dedicated subject matter experts. “It’s a new reality to expect state-of-the-art outputs at a rapid pace, including audience journeys, on-demand creative concepts, Medical, Legal and Regulatory (MLR) reviews and process accelerators, in-depth medical visualizations and more,” added Capan.
Google Cloud technologies will integrate seamlessly with the EVERSANA ORCHESTRATE Operating System, connecting the AI Agency to EVERSANA’s fully integrated commercialization services and over 7,000 life sciences experts operating globally in more than 30 countries.
“This remarkable AI Agency deployment is the latest innovation developed by the EVERSANA AI Accelerator, our dedicated team of innovators, technologists and industry partners who are reimagining every facet of commercialization,” said Jim Lang, Chief Executive Officer, EVERSANA. “Today we are celebrating agency transformation, but look for revolutionary moments in field deployment, patient services, market access – the list is endless. We are creating a healthier world with the power of AI.”
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Source- PR Newswire
