Concierge Choice Physicians (CCP), a leading full-service concierge medical provider in the United States, has announced that Devora S. Cohen, MD, from Santa Monica Family Physicians, has joined St. John’s Physician Partners (SJPP), part of Providence, to offer CCP’s Hybrid Choice program. This innovative membership-based approach enhances the patient experience by providing greater access, connectivity, and personalized support from their chosen physician while allowing doctors to continue serving all patients in their network.
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The Hybrid Choice program is designed for larger healthcare organizations and allows physicians to deliver highly personalized care to patients who opt for the membership experience, without turning away any patients. Physicians continue to accept insurance and Medicare, and a portion of the membership revenue supports St. John’s charitable mission to serve vulnerable and underserved populations. The model balances patient choice with operational flexibility, providing both personalized service for members and traditional care for all patients.
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Reflecting on the new program, Dr. Cohen said that the Hybrid Choice model has already been effective in improving her ability to connect with patients and offer more time and attention. She emphasized that the program allows for a more personal and meaningful way to practice medicine while maintaining access for all patients.
Keith Elgart, CEO of CCP, noted that membership medicine has become a key solution for healthcare organizations facing increasing pressure to support both patient needs and physician satisfaction. He explained that the Hybrid Choice program allows medical groups to enhance patient care without upfront costs or operational disruption. Elgart highlighted the importance of offering a program that serves traditional and concierge patients alike, particularly within mission-driven organizations like St. John’s. He welcomed Dr. Cohen to the program and expressed confidence that additional physicians from SJPP would adopt the model in the future.
This partnership represents a growing trend in large healthcare systems where membership medicine provides an avenue to improve patient engagement, increase physician satisfaction, and generate supplemental revenue while maintaining equitable care for all patients.
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