Deerfield Group, a well-known marketing and communications agency focused on healthcare and life sciences, has introduced a new brand look that better shows its commitment to being a dynamic and flexible partner. This new identity highlights Deerfield’s dedication to helping healthcare brands reach their full potential. After recently buying Triple Threat Communications, a company based in New Jersey, Deerfield will now operate entirely under its own name. This move helps the agency offer more complete support to clients throughout their journey, from when ideas are first developed through to when products are launched. This expanded approach gives clients the quick thinking and energy needed to thrive in today’s fast-moving healthcare industry.
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Frank Burrell, the CEO of Deerfield, said the change is more than just a new look—it means a better way of serving clients. He explained that healthcare innovators today need partners who can act quickly and plan smartly. By combining Triple Threat Communications’ creative energy with Deerfield’s deep strategic knowledge and strong execution skills, the agency is now offering more ways to help clients grow their brands all through the life of their company and products.
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Deerfield’s new brand reflects its belief in merging smart strategy with creative execution. The agency uses data-driven insights, creative storytelling, and practical experience to create solutions that fit each client’s needs. As a single, unified agency, Deerfield now brings more energy and flexibility to providing full-service marketing support, including scientific storytelling, content creation, media planning, public relations, digital engagement, and analytics.
To support this growth, Tim Frank has been named Deerfield’s first Chief Commercial Officer. In this role, Tim will focus on developing new services while continuing to manage important client relationships. Tim described Deerfield as a bold and flexible agency that is always focused on helping clients make the biggest possible impact. He added that the agency is built to move quickly and successfully launch products and change brand stories in the healthcare market.
This rebranding and expansion come after a series of thoughtful acquisitions, including Triple Threat Communications, Verge Scientific Communications, and Embedded. Each company was chosen for its cultural match and added strengths. Together, Deerfield’s combined teams work smoothly across different client challenges to create personalized and effective marketing strategies that advance healthcare innovation and drive business success.
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