Brado, a healthcare engagement and technology company, announced a new strategic investment partnership with Santé Ventures, a healthcare and life sciences venture capital firm. The investment is designed to support the continued expansion of Brado’s Conversational Engagement Platform, an AI driven solution that helps healthcare organizations connect with patients and guide them through complex care decisions with greater clarity and confidence.
As part of this transaction, Brado has launched Brado AI, a newly formed legal entity dedicated exclusively to advancing its technology offerings. This move allows targeted capital investment into Brado’s fast growing technology portfolio while preserving the company’s long standing healthcare research and digital marketing capabilities within the original organization. The new structure positions the company to move more quickly as demand grows for intelligent, patient facing technology across health systems.
Andy Parham, Chief Executive Officer of Brado and Brado AI, said the partnership represents a pivotal step forward for the company. He explained that the creation of Brado AI, combined with the backing of Santé Ventures, enables faster innovation and broader scale. According to Parham, the investment supports accelerated development of advanced triage and precision routing capabilities, which are essential for helping providers manage capacity and for guiding patients to appropriate care at the moment they need it.
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Brado’s Conversational Engagement Platform is built on nearly three decades of healthcare journey research. The platform uses natural, empathetic dialogue to answer patient questions, explain care options, and recommend next steps in a way that feels personal and supportive. In a healthcare environment that is often fragmented and confusing, the platform is designed to help patients feel informed and connected rather than overwhelmed.
Each deployment of the platform is tailored to the individual health system it serves. Configurations reflect the organization’s brand voice, service offerings, safety guidelines, and clinical standards. Strong content governance and privacy protections are built into every implementation, ensuring conversations remain clinically appropriate, brand consistent, and aligned with provider expectations while reinforcing trust between patients and care teams.
The platform has already demonstrated success in real world settings. Its first deployment, Catherine by Mercy Health at Bon Secours Mercy Health, launched in 2023 to support caregivers of patients with dementia. Since that initial rollout, the platform has been adopted by three additional regional health systems and has helped thousands of individuals navigate care options more effectively and engage with providers more confidently.
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Santé Ventures, based in Austin, Texas, manages more than one billion dollars in capital and focuses on early stage healthcare innovations that reshape how care is delivered. Doug French, Founding Managing Director at Santé Ventures, said the platform represents a meaningful advancement in applied AI for healthcare. He noted that Brado’s technology expands provider reach, improves access to care, and helps patients move forward with assurance, aligning closely with Santé’s mission to support transformative healthcare solutions.
The investment will support Brado AI’s product roadmap and fuel expansion into additional clinical areas such as cardiology, oncology, maternal health, bariatric care, and behavioral health. Over time, the company plans to evolve the platform into a comprehensive enterprise navigation solution that can be deployed across large health systems nationwide.
Health systems using the Conversational Engagement Platform are already seeing measurable benefits. These include engaging consumers earlier in their decision making process through guided digital conversations, helping patients arrive better prepared for clinical visits, and reducing administrative workload through automated outreach. Together, these improvements support growth, strengthen patient relationships, and enhance operational efficiency across the care continuum.
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