Bennie, a forward-thinking employee benefits firm focused on transforming how employers manage and deliver benefits, announced a $50 million strategic investment from LNC Partners, a private equity firm specializing in scaling middle-market companies. This investment will help Bennie accelerate its growth and further modernize the employee benefits experience.
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Bennie serves medium to large businesses across the United States, offering solutions through various funding options, insurance carriers, administrators, and a range of HR technology and wellness platforms. The company has quickly become one of the fastest-growing brokers in its sector and ranks among the top 100 employee benefits firms. The new funding will drive growth through three main initiatives: expanding sales and consulting operations to support organic growth, enhancing its technology for employers and employees, and pursuing strategic acquisitions of high-performing, owner-operated brokerages seeking a long-term partner.
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Brett Davis, CEO of Bennie, said he is excited about the partnership with LNC Partners and the opportunities it presents for the next stage of the company’s growth. He noted that LNC brings valuable experience in scaling brokers and technology platforms, which aligns with Bennie’s plans to broaden its reach and deliver a modern benefits platform to more employers and employees.
Matt Kelty, Managing Partner at LNC, expressed strong confidence in Bennie’s market position and potential. He said that Bennie combines expert consulting and high-touch support with user-friendly technology, helping HR teams and employees save time and money. LNC looks forward to supporting Bennie’s mission to make benefits more holistic and accessible to workers nationwide.
Founded to disrupt the traditional broker model, Bennie replaces opaque pricing, reactive service, and outdated systems with a model aligned to customers’ best interests. Its platform, including the Bennie App for employees and Bennie Insights and Marketplace for HR and finance teams, has saved tens of thousands of administrative hours and millions of dollars for its clients. The company has earned a leading +75 Net Promoter Score for its innovative and customer-focused approach.
Davis emphasized that while rising insurance costs have created challenges, companies now have the opportunity to demand more from their brokers. Bennie’s comprehensive solutions provide the resources employers, finance teams, and employees need to manage benefits effectively and efficiently.
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