Alucio, a fast-growing provider of cloud-based software for the life sciences industry, has introduced a significant upgrade to the insights capabilities present within Beacon. With this enhancement, the platform becomes unique in its ability to capture scientific exchange insights from healthcare professionals (HCPs) that can be tagged to specific slides or content elements that have been presented. Beacon is a modern content activation and HCP engagement solution built specifically for Medical Science Liaisons (MSLs), Medical Affairs professionals, and Market Access teams.
The Beacon platform now has the ability to capture discussion insights both at the meeting level for overall observations, and at the content level, to provide a more targeted tracing of how an insight was generated.
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As the importance of medical strategy for life science companies continues to grow, the ability of Medical Science Liaisons (MSLs) to collect real-world, curated commentary from key opinion leaders (KOLs) becomes increasingly important. The information helps to differentiate basic observations from important insights that can shape and inform educational approaches, HCP messaging and scientific content needs.
Being able to identify the document, slide, or even words on a page associated with an insight, enables Medical Affairs managers and content creators to better understand what information is resonating with HCPs, and what messages or material may need refinement. Once insights are captured, they are then available through Beacon analytics reports for easy review and evaluation at an individual MSL or aggregate level. The data can also be synced in real time to a CRM or business analytics platform for further interpretation and analysis.
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Beyond qualitative insights, Beacon’s reporting and analytics capabilities also include quantitative meeting metrics and data related to content utilization, HCP engagement, field activity, and post meeting follow-up to provide a comprehensive view of field medical impact.
“This is a meaningful development in Beacon’s analytics capabilities,” said Eric Chen, Alucio’s Chief Technology Officer. “Our enhanced insight collection capability can help Medical Affairs teams make more informed decisions and become more effective in their educational efforts, while further demonstrating their organizational impact.”
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Source – PR Newswire
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