WebMD Ignite, a top full-service growth partner for healthcare organizations, has launched Ignite Pulse, a precision intelligence and activation solution aimed at helping healthcare marketers succeed in an era of AI disruption and tighter budgets. This platform uses advanced performance metrics like response curves and persuadable-lift analysis to move beyond typical ROI measurement, allowing marketers to make smarter investment decisions and get more value from every marketing dollar.
Healthcare marketers are now facing more challenges as AI-powered search engine overviews take over health-related searches, leading to fewer clicks and making traditional search and media strategies less effective. At the same time, financial pressures and policy changes are putting strain on health system revenues, pushing marketing teams to deliver more with less. Ignite Pulse offers a fully integrated, data-driven solution that helps health systems target campaigns more effectively, speed up campaign execution, and show measurable value throughout the entire patient and provider journey.
Ann Bilyew, Executive Vice President of Health and President of the Healthcare Solutions Group at WebMD Ignite, said that healthcare marketing is under huge pressure from AI, tighter budgets, and higher expectations from both patients and providers. She highlighted that Ignite Pulse provides predictive intelligence, accurate targeting, and turnkey execution, along with access to the largest clinically validated content library, all while maintaining strict compliance with HIPAA and privacy standards to ensure patient trust.
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Ignite Pulse is designed to support health system growth by using de-identified clinical, demographic, and behavioral data to create predictive audience segments that reach both consumers and healthcare professionals with campaigns that are grounded in clinical evidence and optimized for performance. Its GeoIQ feature uses condition-specific insights and catchment modeling to identify real patient demand at the market level, helping direct marketing spend where it will be most effective. Pulse Segments combine clinical and behavioral data to create highly targeted audiences, reaching millions of U.S. health-focused consumers and over three million healthcare providers, allowing campaigns to reach the most engaging moments for interaction. Media Mix Modeling determines the ROI of each marketing channel and recommends the best ways to allocate spend, offering scenario-based media plans and real-time optimization to reduce wasted budgets, improve returns, and increase performance across all channels.
Ignite Pulse also provides end-to-end activation, campaign tracking, and AI-driven optimization, letting health systems launch multi-channel campaigns for both consumers and healthcare professionals using WebMD’s award-winning and clinically trusted content. The platform runs securely within HIPAA and privacy guidelines, processing de-identified data to generate predictive insights that drive growth while building trust with patients and clinicians. Early users have seen considerable improvements in appointment conversions, service-line growth, and marketing ROI, with campaigns showing up to 15 percent more efficiency and 25 percent greater relevance through claims-verified targeting. The introduction of Ignite Pulse shows WebMD Ignite’s continued commitment to helping health systems tackle issues like declining reimbursements, workforce shortages, and rising digital engagement costs, while offering the precise targeting and accountability needed to achieve measurable growth in an AI-driven marketing environment.
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