Healthmine, a leading member engagement and rewards platform for health plans, announced a strategic partnership with Exact Sciences, a global leader in cancer diagnostics, to improve colorectal cancer screening completion rates.
Health plans can now incentivize members for completing at-home Cologuard screenings, with a new partnership between Healthmine and Exact Sciences.
Health Technology Insights: Ex-Thorne and Tempus Leaders Launch BEVIMI, a Brain Health Startup
Through this partnership, members of participating health plans will receive incentives from their plan for completing an at-home Cologuard test. Health plans will see an improvement in CRC screening rates, backed by Healthmine’s behavioral science driven, member engagement communications and provision of health plan reward programs to members who complete and return the test. The collaboration aims to address key preventive care gaps and support early detection of colorectal cancer, a critical component of the NCQA’s HEDIS measures and CMS’ renewed focus on prevention and wellness across Medicare and Medicaid. Healthmine’s health plan partners already experience 25% completion improvement over baseline in CRC screening measure programs, 52% improvement in overall gap closure across all programs with and without incentives and an average 93% increase in gap closure among members in rewards programs.
“Colorectal cancer screening is one of the most underutilized, yet most effective, preventive tools in our healthcare system,” said Kimberly Swanson, Healthmine’s Chief of Staff. “By combining Exact Sciences’ trusted and convenient Cologuard testing with Healthmine’s incentive-driven engagement strategy, health plans can close screening gaps faster, drive meaningful participation across all lines of business, and ultimately improve both outcomes and increased MLR savings by reducing the need for more costly interventions.”
Health Technology Insights: Deloitte: $500 Billion Medicare Savings Through Prevention and Health
The initiative is already underway with several national, regional and Blues plans, with additional launches coming in 2025. Incentivizing preventive care like Cologuard screening tests, where patients can collect a sample in their home and ship it to the lab for testing, is particularly well-suited for members with social barriers to care, such as lack of transportation or limited access to in-person providers.
“We are excited to collaborate with Healthmine to help our health plan partners get more members screened for colorectal cancer,” said Mike Kemeter, Exact Sciences’ Vice President of Market Access. “Combining our ability to offer care gap screening programs with a proven health plan member engagement company can add real cost and enrollment retention value for both members and plans.”
This partnership comes at a time when CMS and NCQA have emphasized the role of in-home testing and member incentives in driving preventive care uptake. During the 2025 CMS Quality Conference, agency leaders underscored the importance of shifting away from reactive care and toward strategies that promote wellness, early intervention and cost savings.
Healthmine’s platform enables tailored outreach, real-time reporting, and fast fulfillment of gift card incentives—typically within 48 hours of member action. Together with Exact Sciences, the company will help health plans across all lines of business reduce care gaps, drive MLR optimization, meet quality performance goals and increase retention by driving member satisfaction.
Health Technology Insights: Avanos Medical Acquires Nexus Medical
To participate in our interviews, please write to our HealthTech Media Room at sudipto@intentamplify.com
Source – businesswire
