Bayer’s Aspirina, Mexico’s top choice for pain relief, is now available to U.S. consumers, aiming to serve the growing Hispanic community with a well-known and trusted brand. Bayer understands the importance of cultural ties and is bringing Aspirina to the U.S. as a reliable and accessible pain relief option that deeply connects with Hispanic families who have used it for years.
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Currently, Hispanic people make up 19 percent of the U.S. population, and this number is projected to rise to 28 percent by 2060. Bayer sees this group as essential and is dedicated to respecting their heritage. Mohamed Atef, Global Brand Lead for Aspirin at Bayer, said, “Many Hispanic communities still struggle with limited access to healthcare and consumer products. As the fastest-growing demographic in the U.S., the Hispanic population offers a unique opportunity for Bayer. Adding Aspirina to our U.S. offerings, which have strong roots in Latin America, puts the consumer at the heart of our strategy. Data reveals that 70 percent of Hispanic consumers strongly connect with their country of origin, so it’s crucial for brands to show respect and reflect that sentiment.”
For many Hispanic Americans, Aspirina is more than a product—it represents memories and trust that have been shared across generations. In Mexico, the brand has a 99 percent awareness rate, with 67 percent of consumers using it regularly. Now available in the U.S., Aspirina invites Hispanic families to reconnect with a brand that stands for reliability, heritage, and comfort.
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Bayer, the creator of modern aspirin over 125 years ago, remains one of the most trusted names in pain relief in the U.S. While many pain relievers have come and gone, Bayer Aspirin continues to be a strong presence with a reputation for quality and safety that spans decades.
The availability of Aspirina in select Walmart and Walgreens stores makes it easier than ever for Hispanic families to access the familiar pain relief product they know and trust. Its arrival in the U.S. market ensures a seamless connection to a product that many grew up with and have relied on for generations.
With the launch of Aspirina in the U.S., Bayer invites consumers to celebrate the return of a beloved product that offers both comfort and effectiveness. It’s more than just pain relief—it’s a symbol of tradition, family, and cultural pride that continues to support the well-being of Hispanic communities nationwide.
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