Wellth, a special digital health solution that blends everyday support with proven methods for changing behavior, announced in March 2025 that it has completed a $36 million Series C funding round. The demand for this funding was much higher than the amount available, showing strong confidence from investors in Wellth’s unique approach and its potential in the market. The investment was led by Mercato Partners, with support from FCA Venture Partners, Comcast Ventures, and existing investors like SignalFire, NY Life, and CD-Venture. Wellth intends to make its platform more accessible to groups like Medicare Advantage, Medicaid, D-SNP, and others who have greater healthcare needs, while also accelerating its innovation and growth with partners.
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Matthew Loper, CEO and co-founder of Wellth, shared his thoughts on the company’s progress: “This funding confirms our mission and model. The healthcare system usually tries to ‘engage’ patients with occasional interactions that are easy to ignore and can feel more like a bother than a real connection. For the past 11 years, Wellth has created a new category in healthcare: Daily Care Motivation. By using the science of human behavior, Wellth connects with patients every day of their care journey. We have shown that small positive daily interactions lead to big improvements in health and lower avoidable costs. I’m excited to work with our new investors as we aim to shift the industry from missed connections to a daily relationship that members truly enjoy.”
Wellth uses ideas from behavioral economics and offers financial rewards to encourage members to do healthy daily tasks like taking medications, checking blood pressure or glucose levels, and attending preventive care appointments. These daily routines help create lasting changes, shorter care paths, and clear returns on investment for health plan partners.
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John Snyder, Wellth’s Chief Operating Officer and a former customer, shared his experience: “As a former Wellth user, I saw results that were better than anything I’ve seen in my many years in healthcare. Its ability to change behavior, improve outcomes, and reduce costs convinced me this was the future of healthcare—and inspired me to join the team full time.”
With this new funding, Wellth plans to increase its impact by adding features that use generative AI to personalize motivation and care experiences. As a rare platform that brings social media-style daily engagement to groups that are often overlooked, Wellth is ready to offer more cost savings and better health outcomes for its health plan partners.
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