Unlock Health, a strategic marketing communications agency serving healthcare providers, announced the appointment of Jamie Mermelstein as Vice President of Digital Experience. This move strengthens the company’s capacity to deliver consumer-focused, modern digital solutions to health systems and healthcare organizations nationwide. Jamie brings over ten years of experience in digital design and development, having most recently led the digital practice at Red Antler, a brand strategy agency known for launching influential brands. Her portfolio includes collaborations with major global organizations such as Kenvue, Sonos, McKinsey, Molson Coors, and Google, where she translated complex business objectives into streamlined and intuitive digital experiences.
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Brandon Edwards, CEO and Co-Founder of Unlock Health, highlighted that the agency continues to bring in senior experts who can elevate digital experiences for an industry often viewed as conservative. Edwards emphasized that Jamie’s experience leading digital initiatives for top retail, technology, and healthcare brands adds significant value to Unlock Health’s capabilities. Her expertise is expected to enhance the agency’s ability to create innovative, patient-focused digital experiences that align with brand, marketing, and revenue strategies while supporting health system growth.
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In her new role, Jamie will focus on expanding Unlock Health’s digital offerings by designing user experiences that combine thoughtful UX, modern technology, and insights specific to healthcare. She expressed enthusiasm for applying her experience to the healthcare sector, stating that she looks forward to helping health systems modernize digital platforms, enhance patient engagement, and create meaningful brand experiences.
Jamie holds a Master of Science in Product Design and Development Management from Northwestern University and a Bachelor of Arts from the University of Chicago. Her appointment represents a strategic step in Unlock Health’s commitment to delivering advanced, human-centered digital experiences for healthcare organizations.
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