PayForward, a leader in healthcare solutions for health plans, has announced that Sandy Spitale will join the company as Chief Innovation Officer. With over 20 years of experience in both clinical and business leadership, Spitale will lead the development of member-focused, customized solutions aimed at improving health outcomes and addressing the evolving needs of health plans.
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Sandy Spitale brings a distinguished background in healthcare, including 15 years at Humana where she managed clinical operations on a national scale. Her experience covers utilization management, care management, quality improvement programs such as Star and HEDIS ratings, and home health initiatives. Most recently, she served as Chief Clinical Officer at Ochsner Health System, overseeing clinical operations, pharmacy services, appeals and grievances, and quality improvement programs, while advancing value-based care initiatives.
As both a clinical expert and executive leader, Spitale believes that healthcare innovation should enhance access, quality, and outcomes for patients. Her perspective is shaped by her background as a registered nurse combined with an MBA, giving her a unique ability to bridge clinical knowledge with business strategy. This approach ensures that PayForward’s solutions are practical, data-driven, and tailored to meet the specific needs of health plans and their members.
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“I consider myself a patient advocate first,” said Sandy Spitale. “My focus is on building solutions that strengthen PayForward’s foundation while aligning with each health plan’s business strategy and regional priorities. Our goal is to improve health outcomes, enhance the member experience, and provide actionable insights that help plans succeed.”
In her role as Chief Innovation Officer, Spitale will oversee the expansion of PayForward’s product portfolio, including rewards and incentives programs that encourage healthy member behaviors and address care gaps. She will also prioritize advanced reporting and analytics to deliver meaningful, data-driven insights to health plans.
Dan Chambers, Executive Vice President and Chief Revenue Officer at PayForward, stated that bringing Spitale on board marks a significant milestone for the company. He noted that her extensive experience in health plan operations, combined with her dedication to patient advocacy, will strengthen PayForward’s ability to deliver flexible, high-impact solutions that drive better outcomes for both plans and members.
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