National Sleep Foundation (NSF) announced Sleep Awareness Week 2025 will take place from March 9-15. Sleep Awareness Week, now in its 27th year, is the NSF’s annual campaign emphasizing the importance of sleep to health and well-being and a call to action for the public to prioritize getting enough of the quality sleep they need.

Established by NSF in 1998, Sleep Awareness Week is the premier awareness and education campaign for sleep health. Each year, NSF releases the results of its hallmark Sleep in America Poll during the campaign week. The Sleep in America Poll helps the public understand key attitudes, behaviors, and experiences with sleep health and explores a broad range of topics from aging, to exercise, to pain, to incorporating healthy sleep behaviors into daily living. Most recently, the 2024 Sleep in America Poll reinforced how sleep health and healthy sleep behaviors are strongly associated with mental health in teens.

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“In our 35th year, National Sleep Foundation continues to be the authority in sleep health education for the public and any organization concerned about the connection between sleep and health,” said Steven Lerman, MD, MPH, Chair of the NSF Board of Directors. “During Sleep Awareness Week we are excited to release important results and the latest insights from our newest research with the public.”

Sleep Awareness Week begins at the start of Daylight Saving Time when most Americans change their clocks and lose an hour of sleep. “NSF is here to help anyone and everyone be their Best Slept Self and ultimately that’s what our Sleep Awareness Week campaign and our everyday promise is all about,” said John Lopos, CEO of NSF. “If we want to improve our health and look, feel, and do our best, we can start by focusing on our sleep.”

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NSF independently produces the Sleep in America Poll, Sleep Awareness Week, and all related official educational content. The campaign reaches millions of people in the US and abroad and generates billions of media impressions each year.

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Source – prnewswire