Forget deep breaths and doom scrolling, your nervous system’s new BFF is here. Meet SONA, a discreet ear-worn device that uses adaptive AI and vagus nerve stimulation to deliver instant, personalised stress relief whenever you need it most.

Developed by MindSpire, a UK-based, female-led neurotech start-up, SONA is now available for pre-order at sona.help following a successful £850K pre-seed raise.

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At a time when chronic stress and nervous system overload are affecting everyone MindSpire’s mission is refreshingly clear: to offer everyone access to personalised calm  from over-scheduled mums to high-pressure professionals and midlife multitaskers.

“We built SONA to make nervous system care feel as natural as skincare — and just as essential,” says Jane Ollis, MindSpire’s Founder and CEO. “This isn’t about ‘wellness’ in a bubble. It’s about helping people manage real-life stress, in real time.”

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How it works:

SONA delivers gentle, precision-coded pulses to the vagus nerve, a key player in your body’s stress and recovery system. The stimulation helps rebalance your nervous system — calming your heart rate, improving focus, and increasing resilience over time.

Its companion platform, NeuroSphere, uses AI and biometric feedback (like heart rate variability) to adapt the stimulation to your personal patterns, needs, and goals.

In short: it’s like a smart reset button for your nervous system.

Why SONA stands out:

  •  Discreet & wearable (sits comfortably on the outer ear)
  • Clinically informed & medically engineered
  • Non-invasive, drug-free, stress relief on demand
  • Backed by early research into anxiety, long COVID, burnout & more
  • Vegan-friendly, designed in the UK, and beautiful enough to wear daily

SONA is especially relevant for women navigating perimenopause, burnout, digital overwhelm, or high-pressure lifestyles. The device works gently in the background to support balance, focus and calm without needing to stop what you’re doing.

“Stress isn’t going away — but how we handle it can change,” says Jane. “SONA is about giving people agency, through smart, science-led support.”

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