Marchex , a company that uses artificial intelligence and conversational intelligence to help businesses operate better and increase revenue, has introduced a new AI-powered healthcare solution. This tool is designed for health systems, large ambulatory care centers, and healthcare marketing teams looking for a more effective way to manage patient engagement and measure marketing impact. The solution helps these organizations better link patient leads to specific campaigns, identify high-value appointments, and quickly respond to issues that affect engagement.
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With increasing pressure to attract new patients while navigating operational complexities, healthcare providers are finding that basic tools like call transcripts or generic AI no longer meet their needs. Marchex’s Healthcare AI Solution addresses this challenge by turning patient conversation data into structured insights and recommended actions. This empowers healthcare teams to focus their time and resources on appointments with the highest potential to lead to care, improving both marketing performance and operational outcomes.
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The solution analyzes interactions between patients and healthcare staff and delivers several key features. It offers post-call analytics to track patient conversion and fallout rates across the patient journey, helping organizations identify where interest is being lost. It also uncovers reasons why patients choose to book—or not book—appointments. These reasons might include limited availability, pricing issues, insurance coverage, or missing services. With these insights, healthcare teams can make fast, informed improvements to reduce missed opportunities.
Another standout feature of the platform is its ability to optimize marketing performance through healthcare-specific models. These models measure lead quality and appointment conversion rates, allowing marketing teams to fine-tune their strategies and reduce cost-per-lead across all channels. The solution also improves campaign targeting by revealing which efforts drive the most valuable patient outcomes. This helps healthcare organizations direct spending to the campaigns that deliver the strongest return on investment.
“Marchex’s new healthcare solution delivers intelligence that better understands patient communication across their care journey with greater speed and precision,” said Edwin Miller, CEO of Marchex. “We empower leaders to respond proactively at scale across complex, single and multi-location health organizations to improve patient satisfaction and accelerate growth.” Designed to deliver real outcomes, the solution provides advanced analytics, validates lead quality, and connects marketing actions to patient behavior. By transforming complex conversations into actionable insights, healthcare teams can spot emerging trends, adjust their strategies, and drive better results. With this launch, Marchex is setting a new standard for how healthcare organizations manage growth and improve the patient experience.
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