To celebrate National Women’s Health and Fitness Day, wellness brand Ladywell has launched a new campaign called “Uncensor Your Health.” This initiative addresses the rising problem of online censorship around sexual and reproductive health topics. More and more women’s health content is being removed or marked as inappropriate by big tech and advertising platforms. It’s alarming to note that about 84 percent of ads focused on women’s health are taken down, while nearly 90 percent of organizations talking about important issues like menopause, miscarriage, PCOS, or even correct medical terms like vagina and breast, often face heavy censorship.

Health Technology Insights: ConcertAI Appoints Casey Graves to Lead Clinical Solutions

In response, Ladywell has developed the Censorship Scrambler, an AI tool that helps users get their health-related messages through automated filters. Users can enter content that might be blocked because it uses flagged medical terms. The tool then makes small changes to those words so they can pass platform algorithms, while still being clear and easy to understand for people. This ensures that messages reach their intended audience without being hidden or deleted.

Health Technology Insights: Biocon Opens First U.S. Manufacturing Plant in New Jersey

Ladywell’s founder and president, Ashley Rocha, says this problem isn’t just about technology. She explains that when women’s health information is censored, it affects more than just communication. It also limits women’s ability to get proper care and harms businesses that aim to support them. Rocha believes this campaign can start important conversations about the challenges women face when finding health information and resources online.

Content about women’s health, such as menstrual care and menopause support, is blocked up to three times more than similar content about men’s health. Automated systems often incorrectly label accurate medical terms as inappropriate or too explicit. Because of this, content creators use vague language or “algospeak” to avoid censorship. However, this can make health messages harder to understand and can keep stigma around women’s health alive.

Ladywell’s campaign is not just about getting around the algorithm—it’s about highlighting a system that keeps important conversations quiet. Through this initiative, the brand wants to bring back clarity, trust, and visibility to the women’s health space.

Health Technology Insights: Corstasis Names Dr. Amin Medjamia VP of Medical Affairs

To participate in our interviews, please write to our HealthTech Media Room at sudipto@intentamplify.com