Building on the successful launch of Reach in October 2024, Kyruus Health, the leading care access platform, announced a significant expansion of the digital channels where it connects patients with care. With Reach, listings managed by Kyruus Health will display across Bing Places for Business, Google Business Profiles, and 100 health plan brand websites, enabling organizations to more effectively attract patients in today’s evolving AI-powered search environment.
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The search landscape is undergoing a dramatic transformation. With Kyruus Health’s Reach now covering over 90% of U.S. search engine traffic through strategic integrations, provider organizations can effectively meet people where they are. This comprehensive coverage, built on trusted provider data management and directly integrated into AI-powered tools like Google’s AI Overviews and consumer platforms that incorporate Bing technology, Reach now addresses the main ways consumers search for care including ChatGPT and Perplexity.AI.
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Launched to address the growing complexities of digital presence management for health systems, Reach has quickly proven its impact in ensuring accurate and consistent provider and location information is available wherever patients are searching for care. By leveraging the robust provider data management capabilities of Kyruus Connect, Reach streamlines the management and updates of digital listings, enabling accuracy and consistency across critical search and discovery platforms.
As patients increasingly use diverse platforms and conversational AI interfaces, Reach ensures that accurate provider and location data is seamlessly fed to these major search engines and platforms. The data powers patient acquisition and caters to evolving search habits, ensuring healthcare organizations remain visible and accessible.
Early adopters like Intermountain Health are already experiencing tangible results using Reach, reporting a 42% increase in appointments booked via Reach’s integration with Google Reserve within the first two months of implementation. Health systems partnered with Kyruus Health on Reach saw clicks from Google driving over 20% conversion, compared to the average click rate on healthcare email marketing of 2.8%.
“Healthcare is unique, and ensuring that people find the care that they are searching for requires a nuanced approach. As GenAI transforms the digital landscape, our customers need to be everywhere patients are seeking information,” said Peter Boumenot, Chief Product Officer at Kyruus Health. “Kyruus Health’s Reach provides that comprehensive presence, ensuring accurate provider and location data fuels patient acquisition across channels like Google, Gemini, Bing, and ChatGPT, ultimately making it easier for people to connect with the right care.”
Collectively, these Reach capabilities optimize patient acquisition and the overall digital journey. By ensuring that structured, accurate data fuels AI-driven search, enabling seamless online scheduling and boosting provider visibility, Reach delivers an enhanced and user-friendly patient experience right from their initial online interaction.
Looking ahead, Kyruus Health will continue to build on its Reach solution with the fall launch of Reputation Management. Initial capabilities will include review monitoring, review response with a managed service option, bulk actions, and performance insights. This launch will set the stage for a subsequent release that will incorporate more advanced features, including AI-powered sentiment analysis and review generation.
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Source : PR Newswire
