Illuminate Rx, a pharmacy benefits manager and affiliate of RxBenefits, Inc., has announced the appointment of Ritu Malhotra, PharmD, as its new President. With over 20 years of experience in healthcare and pharmacy benefits, Dr. Malhotra will guide Illuminate Rx’s mission to provide data-driven solutions that bring clarity, flexibility, and control to employers and members while prioritizing improved patient outcomes.
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Dr. Malhotra has a long history of leading high-performing teams and introducing innovative products that have influenced the pharmacy industry. Her expertise in benefit design, cost management, and clinical oversight aligns with Illuminate Rx’s focus on providing employers with actionable insights and alternatives to traditional PBM models. In her new role, she will steer the company’s strategic direction and growth initiatives.
Robert Gamble, CEO of RxBenefits, highlighted Dr. Malhotra’s appointment as a pivotal moment for the company. He stated that her industry knowledge and leadership experience make her the ideal person to drive Illuminate Rx’s vision of delivering greater transparency and control in pharmacy benefits. Gamble emphasized that her client-first approach and commitment to innovation will help employers and members navigate rising drug costs and complex benefit structures effectively.
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Illuminate Rx is addressing pressing industry challenges, including rising specialty drug costs and the increased use of GLP-1 therapies, through its lowest net cost strategy. The company leverages a formulary curated by clinical pharmacists that prioritizes biosimilars and generics, ensuring access to cost-effective, high-quality care while managing overall benefit spend.
Dr. Malhotra said she is excited to join Illuminate Rx during a transformative period for the pharmacy benefits industry. She noted that the company has an opportunity to restore trust in PBMs by simplifying benefit management and delivering meaningful value. She added that her goal is to lead the team in providing solutions that give employers and members more control, improve affordability, and ensure sustainable, high-quality care over the long term.
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