HealthEquity, Inc., the leading administrator of Health Savings Accounts (HSAs) and consumer-directed benefits, announced that its AI-powered education tool, HSAnswers, has earned several significant industry awards for innovation in artificial intelligence and benefits education. Designed to provide quick and accurate answers about HSAs and other consumer-directed benefits, HSAnswers uses generative AI backed by HealthEquity’s deep expertise and experience.
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Since launching in October 2024, HSAnswers has received multiple honors including the 2025 AI Breakthrough Award for Informational Bot Solution of the Year and two 2025 Globee Silver Awards for Artificial Intelligence Achievement and AI in Healthcare. These recognitions highlight the tool’s role in helping millions of Americans better understand complex healthcare benefits.
HSAnswers has already had a meaningful impact by handling hundreds of thousands of user interactions and providing clear guidance on both simple and complicated benefits questions. From basic inquiries like “Can I use my HSA for teeth aligners?” to more detailed questions such as “Am I eligible to contribute to my HSA while signing up for Medicare?” the tool addresses a real demand for improved benefits education. A recent survey showed that 73% of employees want better resources, and HSAnswers is designed to meet that need.
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Shuki Licht, HealthEquity’s Head of Innovation and Vice President of AI Technology, noted that HSAnswers stands out because it combines extensive benefits knowledge with personalized, instant responses, unlike generic AI tools. Licht explained that since employees typically spend less than 30 minutes reviewing benefits during enrollment, many questions remain unanswered. He said, “We are using AI to solve real-world challenges affecting millions of people’s healthcare decisions. Our goal is to enhance member experience by delivering fast, reliable answers when they are needed most.”
Built on more than 500 carefully selected educational resources and over 20 years of industry expertise, HSAnswers offers dependable information about HSAs, Flexible Spending Accounts (FSAs), Health Reimbursement Arrangements (HRAs), and Limited Savings Accounts (LSAs). HealthEquity continues to develop the tool, planning to add more advanced features that will provide users with even greater support. HSAnswers is freely accessible to the public at healthequity.com/hsanswers and serves members, brokers, benefits administrators, and health plan partners.
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