Fidelis Care, a major health plan serving over 2.4 million members in New York and part of Centene Corporation, recently introduced its new Here for Your Health campaign. This initiative reinforces Fidelis Care’s dedication to improving the health and well-being of all New Yorkers by providing care that is accessible, personalized, and comprehensive throughout every phase of life. The campaign focuses on building strong partnerships and engaging with communities directly to connect individuals with vital health services that address physical, mental, and emotional wellness. It also seeks to close the gaps in healthcare access that exist across diverse neighborhoods.
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Mary Beth Maginn, Senior Vice President of Population Health and Membership at Fidelis Care, expressed that the Here for Your Health campaign goes beyond being just a message. She emphasized that it reflects their core mission to ensure that everyone has access to the support and care needed for a healthy life. She highlighted the company’s pride in investing in people and programs that make a real difference, whether through trusted healthcare providers or local community organizations. Fidelis Care’s goal is to be a reliable partner for the health of every New Yorker so they can thrive and enjoy life fully.
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In alignment with its commitment to creating healthier communities statewide, Fidelis Care is backing the campaign through various local projects across cities and towns in New York. One key effort includes partnerships with urban agriculture initiatives connected to the New York State Department of Agriculture Community Gardens Task Force, aiming to improve access to fresh food and promote wellness at a grassroots level. Collaborators such as GrowNYC, Capital Roots, Grassroots Gardens WNY, and Syracuse Grows support these activities, recognizing the value of community gardens in fostering nutrition and mental health. Mike Rezny, Director of Green Space at GrowNYC, noted that access to community gardens plays a crucial role in helping neighbors connect with nature and nutritious food, and that working with Fidelis Care strengthens their shared mission to keep neighborhoods vibrant and healthy.
Additionally, Fidelis Care has committed $500,000 in Health Equity Grants under the HFYH campaign to support community organizations and healthcare providers dedicated to addressing health disparities. These funds are intended to empower local leaders and improve health outcomes in underserved groups. Future grant cycles will focus on issues like food security, maternal health, rural care, and behavioral health, with distribution continuing through December 2026.
The campaign also includes a series of local activations planned for the fall, featuring special events, community outreach, and tailored partnerships designed to increase awareness, build connections, and create positive impact in neighborhoods throughout New York State. These coordinated efforts reflect Fidelis Care’s ongoing promise to support the unique health needs of every community it serves.
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