In 2023, the life sciences industry experienced a 13% year-over-year increase in digital experiences, outpacing the global average by 5 percentage points, according to the 2024 Life Sciences Digital Engagement Benchmarks Report. This growth reflects the life sciences industry’s increasing focus on omnichannel strategies to engage healthcare professionals (HCPs). ON24, a leading intelligent engagement platform, announced that CSL Behring, a global leader in biotherapeutics, has scaled its global HCP program with the ON24 platform, resulting in new potential customers and a better understanding of customer content engagement.

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“Life sciences companies operate in a highly regulated environment, where maintaining compliance while adapting to evolving patient and provider needs is crucial”

CSL Behring is a global leader in the field of biotherapeutics, driven by its promise to save lives. The team needed to deliver a consistent experience for HCPs — at scale — while capturing actionable customer insights that were integrated with Veeva CRM to make informed decisions across the organization. CSL Behring knew that customers wanted to attend virtual and/or live events, but not all affiliates had a suitable platform to conduct them.

“ON24 has helped us reach a thousand HCPs and attracted hundreds of new potential customers to our programs. It truly helps our business,” said Stuart Davis, Director, Commercial Enablement, Marketing, CSL Behring. “The ability to create on-demand webinars has allowed us to increase customer engagement, implementing an always-on engagement strategy has helped increase our reach and engage HCPs across the globe.”

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Before partnering with ON24, CSL Behring faced challenges with disjointed digital engagement tools, which didn’t integrate with their CRM or offer comprehensive first-party engagement data. Manual processes slowed scalability and the team was unable to provide consistent, meaningful content to its HCP audience. By leveraging the ON24 Intelligent Engagement Platform solutions — from interactive content hubs to on-demand webinars — CSL Behring can deliver content at scale but also capture and analyze audience behavior in real-time.

Now, CSL Behring runs an integrated education program for its HCPs, with both live and on-demand options. By streamlining event creation and enabling affiliates to repurpose content across 40 countries, CSL Behring has increased the reach of its program without adding headcount. The ON24 integration with Veeva CRM ensures that the HCP first-party engagement data flows directly to CSL Behring customer facing teams, informing follow-up strategies and deepening customer relationships.

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“Life sciences companies operate in a highly regulated environment, where maintaining compliance while adapting to evolving patient and provider needs is crucial,” said Callan Young, CMO of ON24. “We’re proud to support CSL Behring in their mission to deliver life-saving therapies by helping them enhance healthcare professional education and drive sustainable growth through personalized, data-driven digital experiences.”

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Source – Businesswire