Health Union, a leading digital‑health company, today announced the strategic expansion of its market research and insights solutions. With more than a decade of experience delivering custom research solutions for pharmaceutical and healthcare organisations, this announcement is anchored by a comprehensive, refreshed product suite designed to provide partners with unparalleled depth of understanding into both patient and — now, new for 2026 — healthcare professional (HCP) experiences. “Our unique advantage lies in the deep, authentic and continuous understanding we have of the patient and HCP experience,” said Richard Vitali, Senior Vice President of Insights at Health Union. “Our innovative methods capture the emotional landscape and lived realities that traditional research often misses. We take that complexity and distil it into clear, visually compelling deliverables that empower our clients to make confident strategic decisions.”
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The suite is newly enhanced to incorporate high‑value patient, caregiver and HCP voices in unique ways. By leveraging proprietary data from Health Union’s online community platforms and recently‑acquired HCP database, together with diverse methodologies and specialised therapeutic‑area expertise, these solutions provide timely, actionable insights to drive strategic business decisions across the biopharmaceutical product lifecycle. Drawing on its foundation of real‑world interactions across more than 50 condition‑specific platforms, Health Union’s elevated insights suite eliminates the need for lengthy onboarding and translates complex behavioural data into clear, concise, highly strategic recommendations.
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Health Union Insights’ research solutions now enable clients to map the full journey, capture real‑time voices or optimise market communications for HCPs, patients and caregivers. The new suite of offerings includes: Foundational and Deep Dive Research; TrueNorth: Patient Journey Mapping (which goes deeper than ever before into the patient and provider experience using blended methodologies); TrueNorth Evolution: Patient Journey Refresh (which provides a vital update for clients who have previously completed journey research); Real‑Time and Ongoing Engagement; PiVOT: Patient/Provider Voices on Tap (MROC) (which unlocks continuous, real‑time insights from online communities of selected patients or HCPs); VoiceCollective: Patient Advisory Board (which gathers invaluable real‑world patient perspectives via a dynamic forum designed for in‑depth discussion, co‑creation and uncovering unmet needs).
Optimization and Tracking; CommunicationsLab: Message and Concept Testing (which refines disease‑education and brand messaging through tailored methods grounded in health‑literacy and adult‑learning principles); MarketMomentum: Awareness, Trial and Usage (which monitors evolving patient and provider attitudes, brand perceptions and market dynamics over time with ATU surveys); and InsightSprint: Pulse Survey (which addresses key business questions with speed and precision using Health Union’s proprietary platforms and in‑house team to deliver rapid insights on condensed timelines). Health Union’s commitment to providing therapeutically deep, high‑quality and agile research ensures that brands are equipped to build truly patient‑ and provider‑centric initiatives that drive meaningful market impact.
“The power of this expanded suite of insights solutions lies in its efficiency and flexibility — our research teams are experts in these therapeutic areas and fluent in both traditional and technology‑enabled research methods,” added Lauren Lawhon, President of Health Union. “By customising these solutions to our clients’ unique needs, we uncover deeper truths that bridge the gap between insights and strategy and actually solve business challenges.”
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