HOYA’s commitment to excellence results in sun lenses that are built to deliver exceptional visual experiences
Ophthalmic lens technology leader HOYA Vision Care has raised the bar in sun lens solutions for eye care professionals. This summer alone, HOYA launched three innovative sun lens products: HOYA Polarized, HOYA Polarized HEV, and HOYA Polarized Lenses with Lumacore Mirrors. HOYA’s polarized lens portfolio showcases the company’s advanced technologies, including embedded mirror coatings, solar blue light filtration, and fashion-forward color options, catering to a wide range of patient lifestyles and visual needs.
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HOYA Polarized Lenses with Lumacore Mirrors are designed for long-lasting performance, using embedded mirror technology that resists scratching, peeling, and fading beyond traditional coatings. By integrating the mirror color directly into the lens, Lumacore ensures superior durability, enhanced clarity, and reduced glare for a more comfortable visual experience. Designed to withstand everyday wear, these lenses are easy to maintain and keep their bold, vibrant look over time.
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HOYA Polarized lenses combine style and performance, offering three fashion-forward colors and gradient options to suit any look. Available in a wide range of designs, including LifeStyle 3 Sun, and compatible with new HOYA mirror coatings, these lenses help reduce glare and unpleasant reflections in excessive sunlight, increasing visual comfort. With features like enhanced contrast for night driving and added UV protection, HOYA Polarized lenses meet everyday lifestyle needs.
HOYA Polarized HEV lenses provide contrast-rich vision and offer 97% solar blue light protection. They are darker than standard polarized options, improving comfort in bright conditions while enhancing contrast and visual clarity. Designed for durability, they are available in impact-resistant polycarbonate in gray, brown, and green.
“HOYA’s sunwear portfolio stands out not only for its breadth but for its proven performance—and we’re proud to lead in this space,” said Samy Lauriette, Vice President of Strategic Marketing. “Each of our innovative lens solutions reinforces the message that UV protection is essential year-round, not just in summer. Safeguarding patients’ vision is a daily priority, and our designs deliver exceptional style without compromising on clarity, comfort, or protection.”
Now through September 30, 2025, new and current Visionary Alliance members can earn additional rewards on HOYA polarized lenses. The promotion includes HOYA’s new HOYA Polarized Lenses with Lumacore Mirrors, HOYA Polarized, and HOYA Polarized HEV lens orders. ECPs who wish to participate but aren’t currently members can enroll in the program without commitments or contracts.
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Source- PR Newswire
