Oscar Health, a major healthcare technology company that trades on the NYSE under the ticker OSCR, has teamed up with Hy-Vee, the leading grocery store chain in the Midwest, to start a new kind of health insurance plan designed for businesses. This special program is meant to cut down on costs for companies and give employees access to high-quality care at a set, affordable price. By working together, Hy-Vee and Oscar are creating a new way for people to get healthcare that is easy to use and effective.
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Hy-Vee Health with Oscar combines Hy-Vee’s large network of over 270 pharmacies and more than 300 grocery stores with its top-rated primary and urgent care services through Hy-Vee Health Exemplar Care. Oscar adds its advanced insurance technology and customer-focused approach to make sure people get the best care experience. Together, they offer customized healthcare choices with access to a group of preferred doctors, making healthcare more convenient and affordable for everyone involved.
“Finding the right healthcare coverage should be as simple as buying groceries at Hy-Vee,” said Mark Bertolini, CEO of Oscar Health. “We are creating a better future for healthcare for both people and businesses. Everyone deserves affordable, convenient, and easy healthcare. This partnership shows the kind of innovation we are bringing to the individual health insurance market, and we aim to meet high expectations across the country.”
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The new health plan begins in Des Moines, Iowa, a place where Oscar already has strong support from its members. Starting November 1, 2025, employers in the Des Moines area can offer this type of coverage to their employees, with benefits becoming available on January 1, 2026. These kinds of employer-backed plans, called ICHRA, usually help companies save between 20 and 30 percent on healthcare costs while reducing employees’ out-of-pocket expenses by as much as $500 to $1,000 each year. Hy-Vee and Oscar plan to bring this plan to more areas in the future.
“Our goal at Hy-Vee is to make life better, healthier, and happier, and this partnership with Oscar takes that mission even further,” said Aaron Wiese, President of Hy-Vee. “Together, we are offering a healthcare solution in the Des Moines area that fits every lifestyle and budget, meeting the needs of both workers and businesses.”
Employees who sign up for Hy-Vee Health with Oscar get a full range of healthcare and shopping benefits. These include unlimited, no-cost care at Hy-Vee Health Exemplar Care clinics that offer primary care, 24/7 urgent care, lab tests, x-rays, and some medications – a service that usually costs around $2,400 a year for a family of four. Members also have direct access to well-rated specialists at MercyOne close to home, affordable prescriptions at Hy-Vee pharmacies, and help from Oscar Care Guides to understand their benefits and find the right care. Plus, they get extra savings on groceries and health support through Hy-Vee’s rewards program.
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