Vera Whole Health recently opened its first advanced primary care center in Richmond, Virginia, after a recent study identified the Commonwealth as experiencing a primary care physician (PCP) shortage. In an agreement with Anthem Blue Cross and Blue Shield of Virginia, Vera Whole Health will provide greater access to quality primary care for Anthem members enrolled in commercial plans.
According to a 2024 study published by the Cicero Institute, Virginia ranks in the bottom half of the states for primary care and physician availability. By 2030, Virginia is projected to be short 3,911 doctors. Anthem’s approach to healthcare focuses on treating the whole person, rather than specific symptoms, and begins with a solid relationship between a member and his/her PCP.
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The primary care solution provided by Vera Whole Health integrates with Anthem benefits ecosystem and programs – making these elements more cohesive to help Anthem members improve their health outcomes and reduce total cost of care. Vera Whole Health will deliver a personalized, whole person primary care experience that is truly designed for members – more time with their dedicated care team; expanded access through same- and next-day appointment availability, including in-person and virtual options; proactive health alerts and updates on upcoming needs or care recommendations.
“Our members cite challenges in obtaining an appointment for primary care in a reasonable amount of time and, as their healthcare partner, we are stepping in to help solve the problem,” said Monica Schmude, President of Anthem Blue Cross and Blue Shield in Virginia. “We want our members to have a primary care physician (PCP) relationship, and we do not support care being delayed due to access challenges. This collaboration is a step forward in our commitment to making proactive healthcare a priority for our members.”
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Vera Whole Health combines navigation with high-quality primary care into a first-of-its-kind solution for the commercial market. By aggregating a vast amount of data through its technology platform, Vera Whole Health delivers personalized outreach to engage members most in need of high-quality primary care. Once engaged, a dedicated and integrated care team of primary care providers, behavioral health clinicians, health coaches, and care managers surround each member, building trusted relationships that increase the number of touchpoints aimed at improving health outcomes.
“At Vera Whole Health, we believe care should be built around trust and collaboration. This new care center exemplifies our mission—working hand-in-hand with Anthem to engage patients as active partners in their health journey while delivering truly personalized, high-value care,” said Jim Cullinan, Vice President of Anthem Partnership, Vera Whole Health.
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Source – PR Newswire
