If you’re a health tech innovator, the world is constantly changing in digital healthcare. The stakes are high, competition is stiff, and the demand to get marketing right has never been higher. In comes Account-Based Marketing (ABM), a laser-focused strategy that’s transforming the way health tech organizations talk to critical stakeholders.
In 2025, ABM will become a necessity. With AI, big data, and personalized medicine converging, ABM allows businesses to message in a specific manner to precise accounts to maximize ROI and relevance. Yet, who are the pioneers disrupting this sphere?
Let’s explore the top 10 health tech ABM partners to future-proof your business.
1. Demandbase: The AI-Powered ABM Pioneer
Demandbase is a leader in the innovation of ABM, using AI to send customized marketing at scale. Their platform plays nicely with CRM systems and offers real-time account engagement insights. Using intent data and buyer behavior, Demandbase assists health tech businesses in detecting and focusing on high-value accounts.
With 82% of marketers using real-time, data-driven insights to fine-tune their ABM efforts, Demandbase‘s AI-optimized strategy keeps the campaigns fresh and effective.
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2. Doceree: Redefining Engagement with Physicians
Dr. Harshit Jain founded Doceree, which is revolutionizing the way pharmaceutical brands engage with healthcare professionals (HCPs). Their programmatic ad platform allows for exact targeting of physicians, delivering personalized messages to digital channels.
As personalized communication becomes ever more vital, Doceree’s platform is designed to enable health tech firms to meaningfully reach HCPs, impacting improved outcomes and trust-building.
3. Omada Health: Scaling Chronic Care Management
Omada Health, a virtual provider of chronic care, is set to make waves with its imminent IPO, seeking a valuation of more than $1 billion. Its digital platform provides tailored interventions in chronic conditions such as diabetes and hypertension, based on the intersection of behavioral science and advanced technology.
Omada’s success highlights increasing demand for scalable, technology-based chronic care solutions. Its method corresponds with ABM strategies by concentrating on high-value accounts and providing quantifiable outcomes.
4. Superpower: The AI-Driven Health Super App
Superpower is revolutionizing personalized medicine with its AI-based “super app.” Integrating lab work, medical history, and wearables, the app provides personalized nutrition, sleep, and hormone optimization protocols. The recent acquisition of Base, a company that analyzes diets, adds to their food-as-medicine offerings.
Superpower’s health-first strategy complements ABM’s focus on personalization. Through their grasp of personal needs, they present tailored solutions that appeal to individual accounts.
5. Verily: Leading the Way with AI in Healthcare
Verily, a subsidiary of Alphabet, is turning to AI, as it seeks to establish itself as a top technology provider in healthcare. Their emphasis on high-margin AI-driven businesses and the creation of an AI-powered diabetes app are testaments to their innovative spirit.
Verily’s infusion of AI into health solutions represents the future of ABM using technology to provide accurate, data-based strategies that are customized to individual accounts.
6. AdvancedMD: Simplifying Practice Management
AdvancedMD provides an extensive portfolio of healthcare software solutions, such as EHR, practice management, and telemedicine. Their cloud-based system allows physicians to view patient records remotely, streamlining efficiency and patient care.
By streamlining practice management, AdvancedMD enables health tech firms to prioritize focused ABM initiatives so that marketing initiatives match operational capacity.
7. Amazon & Nvidia: Powering Healthcare AI
Tech giants Amazon and Nvidia are heavily investing in healthcare AI. Amazon embeds AI in its main care doctor, One Medical, and e-pharmacy, while Nvidia is targeting medical imaging and robotics, collaborating with companies such as GE Healthcare.
Their investment in AI for healthcare gives health tech firms powerful tools to make ABM strategies more effective, allowing for more accurate targeting and better patient outcomes.
8. Fuego Systems: Pioneer in ABM Strategy Creation
Fuego Systems is an expert in creating multi-channel ABM strategies, with a focus on first-party data as well as real-time analytics. Their strategy ensures seamless communication across channels, establishing trust with decision-making units.
At a time when buyers look for firms sharing their values, Fuego Systems’ emphasis on sustainability and social responsibility for ABM campaigns strikes a chord with contemporary buyers.
9. Palantir: Streamlining Hospital Operations with AI
Palantir facilitates hospital operations and regulatory compliance with its AI platform, allowing healthcare organizations to transform and automate processes. Its technology helps with data integration, predictive analytics, and decision-making.
Palantir’s AI capabilities enable health tech companies to optimize their ABM strategies through greater insights into account behaviors and needs.
10. Salesforce: Launching AI Agents for Healthcare Work
Salesforce is transforming healthcare work with AI agents, streamlining tasks, and increasing patient engagement. Their platform enables personalized communication, which is in line with the ABM goal of customized messaging.
Salesforce’s AI-powered solution helps health tech businesses provide consistent, value-based results, building stronger relations with key accounts.
Embracing the Future of ABM in Health Tech
As the healthcare tech ecosystem keeps changing, adoption of ABM strategies is essential for businesses looking to keep pace. The partners mentioned above are good examples of the innovative methods redefining healthcare marketing.
Through the use of AI, personalization, and data-driven intelligence, these firms are not only improving patient outcomes but also ensuring that their marketing reaches the right people. For leaders, decision-makers, and health tech professionals, collaborating with such ABM innovators provides a way to pursue sustainable growth and innovation in 2025 and beyond.
FAQs
- What exactly is ABM, and why does it matter so much in health tech right now?
Account-Based Marketing is a highly targeted approach where marketing and sales teams collaborate to engage specific high-value accounts, rather than casting a wide net. In health tech, where purchase decisions are complex and cycles are long, ABM helps companies focus on what truly matters: reaching the right stakeholders with relevant, timely, and personalized messages.
- How do AI-powered ABM platforms help my business grow?
AI-powered ABM platforms take the guesswork out of growth. Instead of hoping your outreach hits the mark, AI analyzes real-time behavior, trends, and engagement patterns across accounts to recommend the next best move.
- What should I look for when choosing an ABM collaborator in the health tech space?
Look beyond flashy dashboards. A great ABM collaborator understands the nuances of healthcare regulatory requirements, buyer journeys, and the urgency around patient outcomes. Prioritize partners who offer healthcare-specific data models, HIPAA-compliant solutions, and AI that can digest structured and unstructured data.
- I’m part of a mid-sized health tech company. Is ABM only for big enterprises?
Not at all. While enterprise-level companies were early adopters, today’s ABM tools are scalable and more accessible than ever. Mid-sized health tech firms are using ABM to level the playing field, focusing on fewer, more strategic accounts instead of burning budget on broad campaigns.
- How do I know if my ABM strategy is working in 2025?
The old days of vanity metrics are fading. Today, it’s all about measuring real business outcomes: Are your target accounts engaging more? Are they moving through the pipeline faster? Are deals closing at higher values?
Dive deeper into the future of healthcare.
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