RevSpring, the leading provider of healthcare engagement and payment solutions, today announced that OmniBrain™—a powerful and advanced OmniChannel patient journey orchestration platform that engages patients based on provider goals and patient behavior—now includes self-service access for providers. Providers now can view patient journey configurations and analyze performance to gain a deeper understanding of their patients’ behavior and preference, and overall performance of engagement journeys.
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OmniBrain executes intelligent, coordinated patient communications that inspire patients to act. It orchestrates precise, individualized journeys using a tailored combination of channels—including text, email, voice, and print—by understanding patients and the channels and messages that fit them. The release of self-service access for providers lets customers visualize performance metrics at every touchpoint. OmniBrain engages patient groups with similar characteristics and behavior patterns using personas, intelligently matching them to engagement strategies that fit them to optimize outcomes.
“Seeing the performance of each persona group means providers instantly understand engagement rates, patient actions taken, and overall success of their journeys,” said Jacobsen.
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“Seeing the performance of each persona group means providers instantly understand engagement rates, patient actions taken, and overall success of their journeys,” said Kristen Jacobsen, vice president of omnichannel engagement and marketing at RevSpring. “With the release of client access, customers have the power of visibility into the performance of their campaigns, trending improvements, and opportunities for optimizations against the goal of the various engagement journeys.”
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OmniBrain enables rapid onboarding of omnichannel journeys for RevSpring customers with proven strategies for a wide spectrum of engagement needs, including payments, forms completion, critical document delivery, surveys, and other engagement needs of the provider. OmniBrain uses intelligence about each patient such as propensity to pay, channel propensity and other demographic and behavioral characteristics to personalize engagement at scale. It provides detailed insights to optimize campaigns and improve performance.
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RevSpring introduced OmniBrain to simplify the complexity of building highly personalized engagement campaigns, using advanced data analytics to understand the performance. The introduction of provider access puts the power of that insight into the hands of the customer so they have a deeper level of understanding of patient behavior and campaign performance.
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Source – prweb
