With expanded access into hospitals and health systems, PulsePoint is now one of the largest providers of media-accessible EHR scale
PulsePoint, a technology company revolutionizing health decision-making, announced the expansion of their programmatic electronic health record (EHR) reach into many of the leading health systems in the U.S., allowing brands to leverage the largest scale in the industry while reaching healthcare professionals (HCP) during critical point-of-care moments. Life science brands can now use PulsePoint’s best-in-class technology and robust data foundation to reach over 700,000 prescribers across ambulatory and health system settings directly within their clinical workflow and engage with them across channels over time.
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EHR activation is a key opportunity for brands to increase awareness and drive script lift while HCPs are actively consulting with their patients. This expanded EHR access into health systems broadens brand engagement by reaching a more diverse HCP user base, including acute, specialty, post-op, and long-term chronic care populations.
“It’s not surprising that the ability to engage with HCPs via EHRs has become some of the most sought after inventory on our platform,” said Keith Matt, Group Vice President of Sales at PulsePoint. “HCPs spend an average of four to five hours a day in their EHR, making it a highly valuable touchpoint for brand engagement.”
Brands using the PulsePoint platform can seamlessly integrate their EHR buy across multiple EHR systems. They can also unify their EHR buys with other channels and media into a single cohesive omnichannel buy, with advanced HCP targeting, frequency controls and synchronized messaging across 100% of HCPs reached.
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Additionally, PulsePoint solves a long-time pain point in EHR marketing. The platform provides campaign reporting on 100% of the NPIs reached with daily granular campaign metrics, down to the time of day HCPs were exposed, and real-time clinical insights, which provide detailed visibility into the EHR campaign’s impact on script writing. With this level of data, users can refine creative based on specific decision points in the EHR workflow drive script lift, such as offering coupon information during the provider/patient consultation.
These unique approaches are driving a positive impact for clients. A recent four-month-long PulsePoint campaign targeting PCPs and nephrologists directly in their EHR exposed HCPs wrote 86% more TRx of the client’s brand compared to the average prescriber in the U.S.
Importantly, PulsePoint’s focus on privacy-by-design means that EHR activation does not allow for the collection of any patient information, and only engages the HCP while in their own workflow.
“PulsePoint has redefined what’s possible in EHR advertising,” said Konrad Gerszke, EVP Growth Platforms, Internet Brands. “We offer unmatched scale, sophisticated data-driven HCP engagement, seamless omnichannel integration, and real-time campaign insights and optimization, making us the most complete partner in the space. Most importantly, we’ve seen these capabilities translate to measurable impact on brand prescribing behaviors.”
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Source – PR Newswire
