Menopause care is undergoing a shift in the U.S.A., and Midi Health is emerging at the center of this movement. The recent conversation on CNBC offered an inside look at how this fast-growing platform supports women through expert-guided digital care.
It also highlighted why the need for precise menopause care is rising across workplaces and health ecosystems. Midi Health is changing the way millions understand midlife health. The platform is proving that accessible care can be smart, empathetic, and effective.
Industry leaders are paying attention. Employers are exploring supportive benefits. Women are sharing personal stories of renewed confidence.
This article unpacks the key insights from the CNBC podcast and explores what the new era of digital menopause care means for health technology innovators, executives, and decision makers.
Growing Significance of Menopause Care in the U.S. Workforce
Menopause and perimenopause influence an estimated 1.3 million women in the U.S. every year. This insight comes from the Mayo Clinic’s ongoing research on midlife transitions. A 2023 survey by the American Menopause Society found that 51 percent of women report that symptoms affect their work performance. Many professionals note that their sleep, focus, and daily stability shift during this stage.
Joanna Strober, CEO and co-founder of Midi Health, shared on CNBC that half of all women avoid applying for a raise or promotion due to symptoms. She added that 10 percent leave the workforce for the same reason. These data point to a talent retention opportunity for employers. It also reveals an untapped need for structured support.
Digital access to clinicians can guide women through treatment options without long wait times. A modern care model helps employers create healthier work environments and ensures women can continue to excel in leadership roles.
How Midi Health Began: A Personal Journey That Sparked a Movement
Strober described her own path toward understanding perimenopause during the podcast. Her experience mirrored the reality many women face today. She sought help, yet the connection to hormonal shifts was missed.
A 2024 study published in the journal The Menopause Society discovered that many women reporting unpleasant hot flashes at primary care visits had symptoms that were not documented or addressed in medical records. The percentage of those whose symptoms were recorded was less than 25%.
Joanna’s path eventually led her to a hormone specialist who offered guidance that improved her well-being within weeks. This outcome inspired the foundation of Midi Health. She wanted every woman to receive accurate support without high costs or long travel times.
This story reflects a broader industry theme. Many health technology innovations begin with a clear gap in patient experience. When founders witness fragmented care, they address it with accessible digital pathways. Midi Health follows this philosophy and places patient-centered care at the front of its model.
Bringing Precision and Personalization to Midlife Care
Midi Health now treats 25,000 women every week. The platform partners with insurance networks so that more women can access specialized clinicians through virtual visits.
The ease of scheduling, combined with expert guidance, creates a better care rhythm for midlife women. Treatment plans often address sleep interruptions, anxiety, hot flashes, cognitive changes, and hormonal adjustments.
These experiences vary widely from person to person. A digital model lets clinicians track progress, adjust plans, and support women with consistent follow-up.
Women want care that listens. They want answers that reflect their lived experiences. Perhaps even a personalized approach builds trust and ensures continuity of care.
The Image Shift: Redefining What Menopause Looks Like
Strober noted on CNBC, “Menopause used to be presented in the media through distant and inaccurate imagery.”
She shared that early advertising portrayed menopausal women as elderly. Today, public figures like Naomi Watts are bringing visibility to the reality of midlife women who lead, create, and influence. The narrative is changing.
This shift matters for health technology. Cultural perception shapes adoption. When people view menopause as part of a strong and active life stage, they are more likely to seek support. They are also more open to digital solutions that improve their daily well-being.
Deloitte’s 2024 research indicates that 74% of respondents trust doctors more for healthcare treatment advice, which suggests consumers prefer trusted clinicians, especially when new digital/AI tools are involved. Midi Health aligns with this trend by speaking directly to women who want better guidance.
Why Digital Menopause Care Matters for Employers
Supportive midlife care is becoming a workplace priority. Research from Mercer’s 2024 Health on Demand survey found that 62 percent of women prefer employers who provide menopause benefits. These programs create a sense of respect and care. They signal that the employer values long-term growth.
Digital menopause care meets this need. It gives women tools to improve sleep, energy, and focus. It also encourages leadership continuity. When employees feel stable, they bring clarity and confidence to their roles.
Employers gain measurable value. Improved well-being correlates with higher productivity and better retention outcomes. Many companies are now exploring partnerships with digital care platforms to enrich their benefits ecosystem.
AI as a Support Tool for Care Quality and Leadership Efficiency
One of the most engaging parts of the podcast was Strober’s candid reflection on using AI for decision support. She shared that she often consults AI tools to reflect on leadership decisions, organize board meeting preparation, and strengthen strategic direction.
She described an example where she asked an AI model to critique OKRs by imagining feedback from noted investor John Doerr. This approach reflects a growing practice among executives. AI is becoming a thinking partner that helps refine planning and operational clarity.
The Future of Menopause Care: Insight Driven, Accessible, and Stigma Free
The future of digital menopause care will revolve around insight, access, and transparency. Data-driven guidance will help women track patterns more easily. Real-time support will make midlife transitions easier to navigate. Cultural shifts will make menopause a normal part of workplace and societal conversations.
Midi Health is positioned at the center of this evolution. The platform unites clinical expertise with digital convenience. It listens to women who want care that fits their diverse lives. It responds with empathy and precision.
As women continue to lead across sectors, menopause care will shape how organizations think about leadership wellness. This movement will influence health technology investment and innovation for years to come.
Conclusion
Women want reliable pathways to understand their health and enhance their daily lives. Midi Health has taken the lead by offering a clear direction for this new era. The insights from the CNBC conversation show how purpose-driven leadership, modern digital tools, and culturally relevant storytelling can reshape care delivery.
Health technology continues to progress. Menopause is now part of this conversation. Midi Health is creating a foundation for a future where midlife care is accurate, accessible, and free of stigma.
FAQs
1. What makes Midi Health different from traditional menopause care?
Midi Health provides access to specialized clinicians through digital visits. This removes long wait times and simplifies support.
2. How does digital menopause care benefit employers?
It supports better energy, focus, and confidence for midlife professionals. This leads to stronger retention outcomes and healthier work environments.
3. Does AI play a role in digital menopause care?
AI supports planning and operational efficiency. It helps streamline administrative tasks and enhances patient-centered workflows.
4. Why are women seeking more guidance on menopause today?
They want clear answers and accessible care. Recent research shows rising awareness and interest in personalized support.
5. Are insurance networks supporting digital menopause care?
Many insurers now cover virtual visits for menopause care. This expands access and reduces cost barriers for women.
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