Expands access to precision-based care through at-home DNA testing and personalized health plans

Hydreight Technologies , a fast-growing digital health platform delivering compliant mobile and telehealth services across all 50 U.S. states, is pleased to announce the launch of a new direct-to-consumer genetic testing and personalized wellness solution via its VSDHOne platform.

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The new offering enables patients to easily access at-home DNA testing kits and receive personalized health plans based on their unique genetic profile. These plans include insights on nutrition, fitness, supplementation, and medication compatibility—creating a highly individualized approach to health optimization. Once their results are available, patients can seamlessly continue their care journey on Hydreight’s VSDHOne platform, where licensed providers can deliver tailored treatments, prescribe wellness protocols, and support patients through ongoing telehealth and in-person services.

Key features include:

  • At-home DNA swab kit
  • Lab-based genetic sequencing and analysis
  • Personalized health and wellness recommendations
  • Consultation with Genetic Expert Licensed Prescriber Review
  • Supplement and medication guidance tailored to genetic markers
  • Nationwide fulfillment and home delivery

This launch positions Hydreight’s 3,000+ nurses, 200+ physicians, 400+ D2C brands, and multiple white-label wellness partners to immediately offer this service to clients, increasing revenue and patient retention through proactive, personalized care.

Expanding Access to Preventive Health Care

With 70% of chronic diseases driven by lifestyle and environmental factors (CDC), tailoring wellness support to an individual’s genetics enables a more proactive, preventive approach to care. Hydreight’s new offering puts these personalized insights directly into consumers’ hands, bypassing traditional barriers and empowering earlier intervention for better outcomes.

According to industry reports, the global consumer genomics market is expected to surpass $50 billion by 2030 (Global Market Insights), with strong tailwinds from increased demand for longevity solutions, personalized medicine, and proactive health strategies. The at-home testing market alone is projected to exceed $15 billion by 2028.

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This launch gives Hydreight’s nationwide network of 3,000+ nurses, 200+ physicians, 400+ D2C brands, and multiple white-label franchise partners the ability to offer genetic testing and personalized regimens directly to their patients—without the overhead of brick-and-mortar lab infrastructure.

“We’re turning insights into action,” said Shane Madden, CEO of Hydreight Technologies. “With this launch, Hydreight is moving upstream in the care journey—helping consumers understand their health at the genetic level and take meaningful, personalized steps to optimize their wellness. It’s a win for patients, providers, and partners across our ecosystem. We also believe this will be a key driver of VSDHOne order volume in the second half of 2025, as our partners tap into new demand and deliver more value through personalized, data-driven care.”

A Scalable, Recurring Revenue Model

The offering is structured around a subscription-based model, with upfront revenue from testing and recurring monthly revenue from tailored health regimens and supplement delivery. The integration into VSDHOne allows D2C brands and medical professionals to embed genetic testing into their offerings instantly, driving higher customer retention and lifetime value (LTV).

Hydreight’s genetic testing initiative supports its 2025 priorities, including:

  • Expanding high-margin white-label services
  • Scaling onboarding of licensed D2C brands
  • Growing pharmacy margins and patient lifetime value
  • Launching new wellness categories like TRT, peptides, NAD+, and longevity protocols

Hydreight’s proprietary platform is already compliant in all 50 states, delivering end-to-end infrastructure—from prescription generation and telehealth to pharmacy fulfillment and payments—for thousands of healthcare providers and consumer health brands.

Now, with the addition of genetic testing and personalized wellness solutions, Hydreight is positioning itself as the “Stripe meets Shopify for healthcare”: a plug-and-play engine powering the future of personalized, mobile-first, and direct-to-consumer care delivery.

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Source – GlobeNewswire