Swoop, a leader in AI-driven, data-powered, and privacy-compliant omnichannel healthcare marketing, announced the appointment of Eric Peacock as Chief Patient Officer, reinforcing the company’s mission to improve patient outcomes through predictive modeling, trusted patient communities, and AI-driven engagement. Peacock will continue to serve as Co-founder and President of MyHealthTeam, a Swoop company, focusing on advancing patient-first strategies that empower individuals to take control of their health journey.
As Chief Patient Officer, Peacock will lead initiatives that ensure every patient receives tailored communications at critical moments in their journey, enhancing patient-provider conversations, increasing adherence, and enabling proactive health management. His role reflects Swoop’s commitment to integrating patient perspectives into every aspect of healthcare marketing and helping pharmaceutical brands engage patients with relevant, privacy-safe messaging.
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Advancing Swoop’s mission of patient-centric innovation
With over 60 condition-specific patient communities and millions of engaged members, MyHealthTeam has long provided a vital platform for patients to connect, share experiences, and access medically-approved content. Now, under Peacock’s leadership, Swoop is accelerating its commitment to patient-first innovation, ensuring that brands and healthcare providers engage patients by delivering tailored communications at critical moments in the patient journey.
“Swoop’s mission is to create a future where technology seamlessly connects patients and healthcare providers in a privacy-safe way, ultimately improving the patient’s health journey and outcomes,” said Ron Elwell, Founder and CEO of Swoop. “Eric’s deep expertise in patient engagement makes him the ideal leader to drive this vision forward. His leadership will ensure Swoop continues to prioritize patient well-being and advocacy in everything we do.”
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Transforming patient engagement through privacy-safe data and AI
As Chief Patient Officer, Peacock will focus on key initiatives, including:
- Helping patients “see around the next corner” – Using predictive modeling to deliver tailored communications at critical moments in their journey, ensuring patients and HCPs receive synchronized messaging relevant to their needs.
- Bringing the patient voice to the table – Using real-world insights and de-identified patient data from millions of MyHealthTeam members to inform pharma brand strategies and ensure patient needs drive industry decisions.
- Expanding privacy-first engagement – Upholding strict privacy standards, ensuring opted-in, compliant patient outreach.
- Reaching more patients across more conditions – Leveraging AI-powered insights to expand MyHealthTeam communities, increasing access to trusted health resources.
“Swoop is harnessing the power of AI, big data, and community to help patients and their physicians,” said Peacock. “By combining Swoop’s data-driven intelligence with MyHealthTeam’s trusted patient communities, we’re creating a future where patients have unprecedented access to personalized health support — all in a privacy-safe, patient-first way.”
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Source – businesswire
