BrightStar Care, a premier provider of home care and medical staffing, solidified its position as a franchising powerhouse throughout 2024. Garnering top honors across prestigious industry awards and achieving remarkable brand growth, BrightStar Care continues to distinguish itself as the trusted choice for families seeking exceptional care and a compelling investment opportunity for visionary entrepreneurs.
“In 2024, our focus as a brand was to strategically reinvest in franchise growth—expanding into new markets, empowering our existing franchisees to scale with multiple units, and welcoming new entrepreneurs into our extensive network,” said Pete First, Chief Development Officer at BrightStar Care. “We are proud to close the year with exceptional results, a testament to the dedication and hard work of the incredible individuals across our franchise community.”
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2024 ACCOLADES
Throughout the year, BrightStar Care earned widespread award recognition across leading industry and business publications. Starting the year off strong, the brand once again earned a spot on Entrepreneur Magazine’s highly competitive Franchise 500 list for the 14th consecutive year. Earning additional prestige, the brand also ranked on several sub-lists from the publication including the Hall of Fame: 10+ Club, Top Women-Founded Franchises, Top Senior Care Franchises, and Top Franchise Investments for Under $150k. These numerous achievements from the leading business publication further position BrightStar Care as a top franchise across several industries.
BrightStar Care further cemented its reputation as a premier nursing and care franchise with a prestigious accolade from Global Franchise. The brand was honored with the Best Nursing and Care Franchise Award at the annual Global Franchise Awards, recognizing its unwavering commitment to excellence. This achievement highlights BrightStar Care’s dedication to delivering a higher standard of care through its innovative nurse-led care model, compassionate nurses and caregivers, and the industry gold standard of Joint Commission accreditation across its network.
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BrightStar Care’s dedication to innovation and employee satisfaction earned them a spot on Franchise Update Media’s sixth annual Franchise Innovation Awards. BrightStar Care’s commitment to celebrating and retaining top talent was recognized with the Most Innovative Employee Retention Award from Franchise Update Media, honoring the brand’s impactful Best & Brightest annual campaign. This initiative celebrates four outstanding caregivers and four exceptional nurses from BrightStar Care’s nationwide network of 20,000 healthcare professionals. Passionate about helping franchisees build and sustain high-performing teams, BrightStar Care understands that delivering a higher standard of care hinges on attracting and retaining the industry’s best. By spotlighting excellence, the Best & Brightest campaign achieved dual objectives: engaging clients while inspiring current and future nurses and caregivers to join its mission.
Marked by a year focused on facilitating massive growth across the brand, BrightStar Care ranked No. 4308 on the annual Inc. 500 list of fastest-growing private companies in America and jumped ten spots on the Franchise Times 400 annual list.
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2024 GROWTH & EXPANSION
Starting the year with record-breaking first quarter growth, BrightStar Care continued this momentum throughout 2024, reaching the 400th location milestone by Q3. Entering into several new states including Nebraska and New Mexico, BrightStar Care welcomed 26 new franchisees, signed 46 new franchise commitments, opened agencies across 16 states and our existing franchisees expanded into 21 new territories in 2024.
As demand for senior care surges with the aging baby boomer generation, BrightStar Care has achieved a significant milestone, joining the elite 5% of brands in its category to surpass 400 locations. This level of expansion is a rarity, with only 15% to 20% of franchisors ever exceeding 100 units. BrightStar Care’s exceptional growth is a testament to the trust and satisfaction of its franchisees, who continue to invest in the brand’s proven business model. This success not only underscores the brand’s leadership in the industry but also paves the way for new entrepreneurs eager to be part of its continued rise.
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LOOKING AHEAD
After the success seen in 2024, BrightStar Care is committed to continuing this trajectory into the new year. The home care franchise is starting 2025 with over 30 locations expected to open throughout the year. The brand continues to empower existing franchisees to explore multi-unit ownership while recruiting new owners to join the network as there are still many key markets ripe for growth.
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Source – prweb
